target audience: TECH SUPPLIER Publication date: Aug 2023 - Document type: Market Presentation - Doc Document number: # AP51096323
2H22 Asia/Pacific Compete ─ CRM Software (Historical and Forecast)
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Abstract
This IDC Market Presentation provides quantitative analysis and qualitative commentary on the current state and development trends of the Asia/Pacific (excluding Japan and China) (APEJC) customer relationship management (CRM) software market. Within this document, functional markets that make up CRM software are analyzed, including:
- Advertising applications
- Contact center applications
- Customer service applications
- Digital commerce applications
- Marketing campaign management applications
- Salesforce productivity and management applications
Herein IDC also provides a competitive analysis of the APEJC CRM market, as well as growth outlook for the period between 2022 and 2026.
The data and insights within this presentation are part of IDC's Worldwide Semiannual Software Tracker (2H22 release).