target audience: TECH BUYER  Publication date: Sep 2023 - Document type: IDC Innovators - Doc  Document number: # EUR151246323

IDC Innovators: Retail Immersive Customer Experience, 2023


  • Sofia Poggi Loading
  • Ornella Urso Loading


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This IDC Innovators study profiles METAV.RS, Emperia, and Arianee — innovative technology vendors that leverage immersive technologies such as NFT, AR/VR, metaverse, and 3D modeling to transform retail spaces with new interactive experiences. The study will explore METAV.RS, whose offering focuses on the creation of virtual assets (NFTs) and branded spaces in the metaverse; Emperia, a company specializing in the design of 3D virtual stores accessible through browser; and Arianee, which focuses on the creation and distribution of digital product passports (DPP) in the form of NFTs for loyalty and authenticity purposes.

"Immersive customer experience is becoming a synonym for customer experience," said Sofia Poggi, research analyst, IDC Retail Insights. "As such, the recent expansion in adoption of immersive technologies for retail is not surprising. The challenge for retailers will be applying them more strategically to solve real issues and drive concreate business results."


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