Ornella Urso

IDC
Analysts
Current: Ornella Urso

Ornella Urso

Senior Research Analyst, IDC Retail Insights

Analyst Research

The New Role of the Store in Europe Across Subsegments

Apr 2021 | Market Perspective | Doc # EUR147247121

By: Filippo BattainiHead of IDC Retail Insights, Europe, Ornella UrsoSenior Research Analyst, IDC Retail Insights

This IDC Market Perspective shows how the brick-and-mortar store is evolving and what its role in retail operations will be going forward. It looks closer at what European retailers are doing to transform their store operations. In particul...
Four Opportunities to Achieve Contextual Customer Experience

Apr 2021 | Market Presentation | Doc # US47250721

By: Ornella UrsoSenior Research Analyst, IDC Retail Insights, Filippo BattainiHead of IDC Retail Insights, Europe, Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe

This IDC Market Presentation identifies the four opportunities to achieve contextual customer experience (CX):Contactless commerce and multiple paymentsSustainability and partners ecosystemGood quality data and customer data repository hubL...
IDC PlanScape: Micro-Fulfillment in Europe

Mar 2021 | IDC PlanScape | Doc # EUR147539521

By: Filippo BattainiHead of IDC Retail Insights, Europe, Ornella UrsoSenior Research Analyst, IDC Retail Insights, Giulio RaffaeleResearch Manager, Retail Insights, IDC Europe

This IDC PlanScape aims to guide senior technology professionals in retail organizations by identifying the main drivers (why), foundational elements (what), key actors (who), and business outcomes (how) related to the implementation of mic...