Enabling Empathetic eCommerce by Leveraging Digital Marketing Technology
Jul 2021 | Tech Buyer Presentation | Doc # EUR148086121
By:
Giulio Raffaele
Research Manager, Retail Insights, IDC Europe, Filippo Battaini
Head of IDC Retail Insights, Europe, Ornella Urso
Senior Research Analyst, IDC Retail Insights
This IDC Market Presentation analyzes the key challenges, investment plans, and technologies that enable the efficient and effective combination of ecommerce capabilities (abstracted into hybrid multicloud retail commerce platforms) and dig...
