Ornella Urso

Senior Research Analyst, IDC Retail Insights




By: 
Filippo Battaini
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, Cristiano Quattrini,
Sofia Poggi
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,
Ornella Urso
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This IDC PeerScape examines key challenges that retailers face in transforming the physical store to make it a pillar of today's omni-channel retail operations and, through the examples of successful retailers, the opportunities that this p...
By: 
Ornella Urso
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,
Sofia Poggi
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This IDC Market Presentation provides an overview of visual search adoption for customer experience in the retail industry, as today's customers are increasingly demanding extreme convenience and frictionless shopping experiences, especiall...
By:  Cristiano Quattrini,
Filippo Battaini
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,
Sofia Poggi
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,
Ornella Urso
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This IDC PlanScape explores the characteristics of digital marketplaces as facilitators and robust tools to enhance a brand's online presence, underlying characteristics that make them particularly effective in specific business moments."Ma...
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Analyst Location

Italy



Regions

Western Europe, Central and Eastern Europe

Team member of

IDC Retail Insights