Emerging Vendor Program

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IDC's Emerging Vendor Program is designed for emerging IT companies and offers unparalleled global market and technology analysis, go-to-market advisement, access to 1,300 industry experts, and relationship support. This powerful combination provides critical insights into markets, technologies, competitive landscapes, customers, and opportunities. IDC's Emerging Vendor Program provides actionable advice to move your company beyond emerging — to disruptive and dominating in a unique and dynamic way. The program is designed for the demands of emerging vendors experiencing accelerated growth in the range of $50 million to $500 million in revenue. IDC's Emerging Vendor Program provides insight on:

  • IT market. Global, regional, and local market capability; access to the broadcast range of analysis of market — industry, players, opportunities through expert forecasts, data and analysis, and expert opinions
  • Market development and go-to-market strategies. Market opportunities, go-to-market strategies, competitive marketing plans, benchmark options, and market agility
  • IT landscape. The top players, competitive insights, market movers, vendor strategies, and opportunity definition on thousands of IT suppliers globally

Technology. Insights by world-leading expert analysts, product road mapping, and share and market forecasts, including insights on competitive solutions from other emerging and disruptive players


Subscriber Value


Industry-Leading Client Support

Align direct and unmetered analyst support to your core product portfolio. Your subscription includes an IDC customer support devoted to your company's success.

Amplify Market Awareness

Access key analysts on your specific and related markets and over 1,300 global analysts via inquiry support.

Enhance Your Growth Strategy

Access relevant markets locally, regionally, and globally with rich concentration on core technologies spanning over 650 research areas, including special access options to data and analysis tools.

Validate Your Product Road Map

  • Incorporate trusted and accurate market intelligence into your external marketing material and utilize it for internal planning and positioning.

About the Emerging Vendor Program


IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. Our ability to support emerging vendors is unprecedented, with more than 1,300 IDC analysts providing global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. IDC's Emerging Vendor Program solution aligns to your business needs by function and covers all key aspects of your corporate team. IDC offers a complete research ecosystem to help your company perform in an incredibly fast-moving and complex marketplace.

  • Access to a large array of continuous intelligence services
  • Web access to research via IDC.com with customizable alerts
  • Direct, flexible access to relevant core IDC analysts and access to over 1,300 global analysts through relationship support
  • Customer support to assist with your specific needs
  • Market research for your competitive intelligence
  • Data analysis for your strategic planning

Technology Coverage Areas


  • Analytics
  • Artificial Intelligence
  • Business Services
  • Channels
  • Cloud Ecosystems
  • Cloud Infrastructure
  • Cloud-Native Security
  • Consumer Technology
  • Cross-Industry Emerging Technologies
  • Customer Experience
  • Digital Business
  • Employee Experience
  • Governance, Risk, and Compliance (GRC)
  • Infrastructure Markets and Strategies
  • Infrastructure Software
  • Internet of Things
  • IT Market Overview and Perspectives
  • IT Services
  • Mobility
  • Networking
  • Print and Digital Output
  • Semiconductors
  • Software Application and Information Access
  • Software Application Development and Deployment
  • Storage
  • Telecommunications
  • Trusted Access
  • XDR