The market for analytics and big data technologies is healthy and growing strongly in Europe. Growth is being fueled by demand for resiliency and agility in the face of unprecedented changes in the business environment and digital transformation. Analytics and data are critical enablers, and predictive capabilities have become essential, integrating intelligent insights into core processes and operations. Meanwhile, cloud computing is having a huge impact on this market: toolsets and data architectures are changing profoundly: the ability to access vast data stores and act on real-time information without expensive infrastructure has been a game-changer. But as analytics use cases evolve, companies are faced with the challenge of building skills, enterprise-wide, while increasing trust and understanding of data assets: governance, privacy and the ethical dimension have never been more important.
IDC's European Intelligent Analytics and Data Strategies research provides a coordinated view of the complex and vibrant European market for analytics, data management and machine learning, combining software product-related research with coverage of the broader market opportunities, success factors and a view of the dynamic ecosystem. The research describes markets and strategies for revenue growth and compares competing vendors in the marketplace. It identifies and quantifies opportunities, attitudes, key trends, use cases, challenges and best practices in the adoption of analytics and big data across both western and eastern Europe.