Big Data and Analytics is continuing to garner significant investment and attention from European organizations. IDC finds leading companies in this space are increasingly taking a data-driven approach to running their business, where data is exploited as an organizational asset and leveraged to help transform and automate business processes. Organizations also have more tool choice for managing and analyzing this data. Machine learning and its ability to adapt and learn from data provides the promise of organizations being able to develop and deliver intelligent data tools and applications.
In practice however, this is not always a straightforward activity. As big data use cases evolve and the pace of technology innovation increases, companies are faced with the challenge of managing a diverse toolset and environment and integrating intelligent insights into core processes and business operations.
IDC's European Intelligent Big Data and Analytics research provides a coordinated view of the complex and vibrant market for Big Data and Analytics by combining software product-related research with coverage of the broader market opportunities, tools for success and a view of its dynamic ecosystem. The research identifies markets and strategies for revenue growth and compares competing Big Data and Analytics vendors in the marketplace.