The European market for analytics and big data technologies is growing strongly, fueled by demand for resiliency, agility, and digital transformation. Data and analytics are critical enablers of resiliency and innovation and the need for real-time data and insights is greater than ever before. Meanwhile, cloud computing has had a huge impact on this market: toolsets and data architectures are changing profoundly, and the ability to access vast data stores without expensive infrastructure has been a game-changer. But as analytics use cases evolve, companies are faced with the challenge of building skills and democratizing data while increasing trust and understanding of data assets.
IDC's European Intelligent Analytics and Data Strategies research provides a coordinated view of the complex and vibrant European market for analytics, data management, and data intelligence, combining software product-related research with coverage of the broader market opportunities, success factors and a view of the dynamic ecosystem. The research describes markets and strategies for revenue growth and compares competing vendors in the marketplace. It identifies and quantifies opportunities, attitudes, key trends, use cases, challenges, and best practices in the adoption of analytics data management and data intelligence across both Western and Eastern Europe.