Big Data and Analytics is a healthy and growing market, continuing to gain significant investment and attention from European organizations. An agile, resilient and data-driven approach to running business has never been more necessary than in today's environment, to intelligently drive business processes like CRM and supply chain and to support and automate decision making. Organizations have widening tool choices for managing and analyzing this data, both open source and proprietary, on-premise and in-cloud. Recently, machine learning, with its ability to adapt, learning from data, has provided new routes for those wishing to develop intelligent data tools and applications.
But as analytics use cases evolve, and the pace of technology innovation increases, companies are faced with the challenge of managing a diverse toolset and environment and integrating intelligent insights into core processes and business operations. Data governance, privacy and the ethical dimension have never been more important, and new tools and approaches continue to emerge from established and new providers.
IDC's European Intelligent Big Data and Analytics research provides a coordinated view of the complex and vibrant market for Big Data analytics and machine learning, by combining software product-related research with coverage of the broader market opportunities, tools for success and a view of the dynamic ecosystem. The research describes markets and strategies for revenue growth and compares competing vendors in the marketplace. It identifies attitudes, key trends, challenges and best practice in the adoption of analytics and big data for user organizations.