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Next-Generation Automotive Strategies

IDC's Next-Generation Automotive Strategies provides insight and thought leadership as it relates to technology shifts, operational changes, and societal shifts caused by the digital transformation of the automotive and transportation industries. The program focuses on such areas as the requirements and readiness of the automotive ecosystem for automated/driverless technologies and the transformation of automotive company operations. It will address technology topics such as cybersecurity, onboard computing and data processing, software and firmware updates, HD mapping, inter-vehicle communications (V2X). It also looks at the impact of digital transformation on suppliers, product design, manufacturing operations, aftermarket services, and dealer operations. This service provides insight into the transforming business models that encompass monetization of data, the sharing economy, and extended vehicle life-cycle support through the connected car.

Markets and Subjects Analyzed

  • Consumer automotive adoption, usage, and buying trends
  • Network requirements for semiautonomous/autonomous vehicles
  • Connected cars and connected dashboards
  • The role of the smartphone in the vehicle
  • Infotainment services and the in-car experience
  • Assessing and addressing security threats
  • Business models for consumer and business automated vehicles
  • Innovative and emerging vendors challenging the status quo
  • Automotive manufacturer strategies and best practices
  • Data ownership, management, security, and monetization
  • The transformation of the automotive product innovation process
  • Service and dealer opportunities in the connected car
  • The shared economy and its impact of vehicle ownership and usage
  • Regulation and the role that government plays in automotive

Core Research

  • Next-Generation Automotive Ecosystem Taxonomy
  • Demand Side Research on Connected/Autonomous Functionality
  • IDC FutureScape: Worldwide Connected Vehicle 2019 Predictions
  • Vendor Ecosystem Overview
  • Consumer Vehicle OS and Application Analysis
  • Worldwide Connected Car Forecast 2018-2023
  • Multidiscipline Product Innovation in Automotive
  • OEM and Dealer Service in the Connected Car

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. How do automotive manufacturers, suppliers, and ecosystem participants work together to be successful both today and to support an automated future?
  2. How does an unclear and fragmented regulatory environment impact how connected and automated vehicle manufacturers and suppliers design and deliver services?
  3. How do consumers perceive connected vehicles? How do consumers perceive automated vehicles? Are there trends emerging that can help the ecosystem accelerate their adoption?
  4. How are innovative vendors looking to upset the status quo? Are they likely to be successful?
  5. How must automotive suppliers and OEMs transform their operations to succeed in the connected world?
  6. How do automakers and suppliers look to monetize vehicle data? Which types of customers will purchase this data and for what purpose?
  7. How is security being integrated into all aspects of vehicle hardware and software?

Related Links

Meet the Experts
Carrie MacGillivray

Group Vice President, Internet of Things, 5G & Mobility

Matt Arcaro

Research Manager, Next Generation Automotive