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Next-Generation Automotive Strategies

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IDC's Next-Generation Automotive Strategies provides insight and thought leadership on the automotive and transportation industries through the lens of the vehicle as an evolving digital platform. The program analyzes the technology shifts, operational changes, and societal implications of this evolution, including understanding the requirements and readiness of the automotive ecosystem for autonomous, self-driving technologies.

Next-Generation Automotive Strategies addresses topics including in-vehicle infotainment (IVI), cybersecurity, autonomous and electric vehicle platforms, software and firmware over-the-air (OTA) updates, HD mapping and location services, vehicle-to-everything communications (V2X), digital smart assistants, data management and compliance, and mobility as a service. It also looks at the transformation of suppliers, product design, manufacturing operations, aftermarket services, and dealer operations. This service provides insight into new and emerging business models encompassing data monetization, the sharing economy, and vehicle life-cycle services.


Markets and Subjects Analyzed

  • Consumer automotive adoption, usage, and buying trends
  • Requirements for semiautonomous/autonomous vehicles
  • Connected vehicles, telematics, and data analytics
  • The evolving role of the smartphone in the vehicle
  • Infotainment services and the in-car experience
  • Identifying, assessing, and addressing security threats
  • Emerging transportation business models and vendors' approaches
  • Automotive manufacturer and supplier best practices
  • Data distribution, management, compliance, and monetization
  • Fleet management vendors and platforms
  • Service and dealer opportunities for connected vehicles
  • 5G impacts on automotive
  • Evolving mobility-as-a-service segment
  • Regulation and the role that government plays in automotive

Core Research

  • Next-Generation Automotive Ecosystem Taxonomy
  • Demand-Side Research on Connected/Autonomous Functionality
  • IDC FutureScape: Worldwide Connected Vehicle 2020 Predictions
  • Worldwide Connected Vehicle Forecast, 2019–2024
  • Worldwide Autonomous Vehicle Forecast, 2019–2024
  • Multidiscipline Product Innovation in Automotive
  • OEM and Dealer Service in the Connected Car

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. How should automotive manufacturers, suppliers, and ecosystem participants collaborate and compete to thrive both today and in an autonomous future?
  2. How does an unclear, fragmented regulatory environment impact connected and automated vehicle design, development, and validation?
  3. How do consumers view the importance of connected vehicle features and services? How do consumers perceive autonomous vehicles? How can suppliers accelerate adoption and use?
  4. In what ways are innovative vendors looking to upset the status quo? Are they likely to be successful?
  5. How should automotive suppliers and OEMs evolve their operations to succeed in a connected vehicle world?
  6. How are automakers and suppliers looking to monetize vehicle data? What are the markets for this data and what value does it deliver?
  7. How is the industry adjusting to increasing security threats? What aspects of vehicle hardware and software are most vulnerable?

Companies Covered

AEye, Inc., AT&T Inc., Airbiquity Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Aptiv PLC, Argo AI, LLC , Argus Cyber Security Ltd, Avis Budget Group, Inc., BMW AG, Baidu, Inc., BestMile SA, Blackberry Ltd., CDK Global LLC, ChargePoint, Inc, Civil Maps., Continental AG, DENSO Corporation, DXC Technology Co., Daimler AG, Didi Chuxing Technology Co., Ltd., EE Limited, EasyMile S.A.S., Ericsson, Fiat Chrysler Automobiles N.V., Ford Motor Company, Fujitsu Limited, GM Cruise Holdings LLC, General Motors Company, Geotab Inc., HERE Global B.V., Harman International Industries Inc., Hewlett Packard Enterprise, Honda Motor Co., Ltd., Huawei Technologies Co., Ltd., Hyundai Motor Company, IBM, INRIX Inc., Intel Corporation, Karamba Security, Local Motors Inc., Lyft Inc., Mapbox Inc., Maven Research Inc., Microsoft Corporation, Mobileye NV, Mojio Inc., NVIDIA Corporation, Nissan Motor Co. Ltd., Oracle Corporation, Panasonic Corporation, Qualcomm Inc., Robert Bosch GmbH, Rockwell Software Inc., SAP SE, Salesforce.com, Inc., Siemens AG, Sirius XM Radio Inc., Sprint Corporation, T-Mobile International AG, Telefónica S.A., Telenav, Inc., Tesla Motors Inc., The Reynolds and Reynolds Company, TomTom N.V., Toyota Motor Corporation, Turo Inc., Uber Technologies, Inc., Valeo SA , Verizon Communications, Inc., Vodafone Group Plc, Volkswagen Group, Waymo LLC, Zipcar Inc.


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Meet the Experts
Carrie MacGillivray

Group Vice President, Internet of Things, 5G & Mobility

Matt Arcaro

Research Manager, Next Generation Automotive