IDC's Asia/Pacific Digital Small and Medium Businesses service analyzes the major trends impacting growth and ICT buying behavior of small and medium-sized businesses (SMBs) in the Asia/Pacific region. This service provides insight into the evolution of SMBs toward a digitalize stage (future/digital SMB), the journey to get there, and the opportunity presented by digital technologies (cloud computing, mobility, analytics, IoT, security, etc.) to allow SMBs to amplify their capabilities and become competitive in the marketplace.
A digital SMB is an ecosystem- and technology-first organization that is able to amplify its presence and capabilities to drive sustainable business growth, productivity, and competitiveness. It is data-driven, customer-centric, highly automated and takes an experiment-learn-iterate approach to deliver breakthrough solutions and create new markets.