A digital business creates and captures value through digital products, services, and experiences. The ongoing shift toward digital business models marks the next era of digital transformation where organizations use technology to compete, grow digital revenue, and disrupt the marketplace with new digital innovations. IDC's Latin America Digital Business Strategies research program studies the transformation of organizations in their use of digital technologies to run a viable digital business.
This program examines organizations' maturity, key market trends, competitive landscape, and end-user buying behavior from the IT, LOB, and C-suite standpoints. The research looks at the impact of digital businesses on people/skills, processes, and technology, including business priorities, challenges, and technology investments. Technology vendors can expect both quantitative data and qualitative insights to identify key areas of growth, position relevant messaging, and inform go-to-market and/or product strategies.