Cloud Pulse 2023: Platinum

IDC's Cloud Pulse 2023: Platinum provides an overview of cloud adoption and cloud trends among IT buyers. Cloud Pulse 2023: Platinum looks at IT customers' current and future cloud investments and adoption rates, multicloud and hybrid cloud behaviors, cloud workloads, and cloud economics. Delivered quarterly, this product is focused on better understanding what drives customer behavior for cloud on a worldwide basis across different buyer personas.

Markets and Subjects Analyzed

  • Public cloud, private cloud, multicloud, and hybrid cloud adoption and trade-offs
  • Spending and investments by cloud type
  • Cloud drivers and inhibitors for public and private clouds
  • Cloud workloads and use cases
  • Product bundling
  • Customer playbooks and journey to cloud
  • Cloud tension and early warning signals
  • Cloud economics, churn, and customer lifetime value
  • Cloud intersection relative to other IDC accelerators for multiplied innovation
  • Top vendor loyalty scores and emerging vendors
  • IT staff skills and reskilling

Core Research

  • Overview, Investments, Multicloud, and Multiplied Innovation
  • Survey Findings
  • Banner Book
  • Worldwide Quarterly Summary
  • Worldwide Quarterly Summary and H1 Webinar
  • Cloud Workloads, Playbooks, and Personas
  • Cloud Vendors, Loyalty, and Trade-Offs
  • Cloud Economics, Customer Value, and Staffing
  • Quarterly Summary
  • Annual Summary Report and Webinar

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What public and private cloud technologies are customers thinking about, planning for, and investing in? What trade-offs do they make? Are private and public clouds competitive or complementary?
  2. What are the major drivers and inhibitors for cloud adoption based on different buyer personas?
  3. Which financial metrics will matter in cloud, and how will cloud economics evolve?
  4. How will cloud intersect with other disruptive technologies?
  5. How will cloud economics and business metrics evolve with the mainstream buyer?

Related Links

Meet the Experts
Rory Duncan

Program Vice President, IDC BuyerView