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SaaS and Cloud Software

IDC's SaaS and Cloud Software research examines the opportunity, buyer demand criteria, and business success characteristics for the deployment of SaaS and provides an accounting of all the revenue earned from selling SaaS applications, platform as a service (PaaS), and system infrastructure software as cloud services. This service also covers hybrid cloud and multicloud strategies by vertical and identifies the operational strategies for building, selling, and purchasing all types of service-enabled software, along with optimal go-to-market and management strategies. Analysis of the disruptive forces impacting buyer demand and vendor business models is also covered, along with the software and services view of the cloud. This research has more specific detail and data than are found in IDC's Cloud Services: Global Overview program. New software-related constructs from the world of cloud, such as application marketplaces, are also a core part of this program's research.

Markets and Subjects Analyzed

  • SaaS enablement strategies for packaged software ISVs
  • Customer adoption trends, attitudes and preferences, drivers, inhibitors, and success factors
  • SaaS provider issues, including projected opportunity, and business/delivery model strategies
  • Market optimization strategies such as SaaS enablement, third-party hosting, and partnering methods
  • Global SaaS opportunity forecast and analysis
  • Public cloud forecasts and market shares
  • Hybrid cloud and multicloud solution strategies
  • SaaS adoption drivers, inhibitors, and customer preferences
  • The transition from traditional software creation and distribution to cloud-based platforms and marketplaces
  • Ecosystem strategies for SaaS providers
  • SaaS provider software, service, and operational strategies

Core Research

  • Worldwide SaaS Delivery Model Forecasts
  • SaaS Competitive Analysis of Top Vendors
  • SaaS Adoption Strategies
  • Business Models for Cloud Software
  • Enterprise Applications Marketplaces
  • The Economics of Delivering SaaS and Cloud Software
  • SaaS and Cloud Buyer Insights

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. Where do SaaS and cloud intersect? How can vendors and customers prosper from a better understanding of how SaaS providers can be cloud service providers?
  2. What are best practices in sales, marketing, business operations, R&D, billing, infrastructure operations, branding, and so forth for traditional software vendors to become "hybrid" vendors?
  3. How can software vendors and ecosystem players use SaaS to better meet the needs of customers?
  4. What are the dominant and emerging service creation models for SaaS? How do these providers utilize cloud infrastructure to extend their reach into new global markets?
  5. What are the use cases for SaaS providers to source and consume other lower-level infrastructure services and higher-level BP services to serve their customers?
  6. What companies lead in earning revenue from selling SaaS and PaaS?

Companies Covered

ACS, ADP, LLC, APPTIX ASA, AT&T Inc., Accenture plc, Adobe Systems Incorporated, Akamai Technologies, Inc., Amazon Web Services, Inc., Autodesk, Inc., Avaya Inc., Axentis Inc., BMC Software, Inc., Blackbaud, Inc., Blackboard Inc., Box, Inc., BusinessObjects Inc., CA Technologies, Inc., CaseCentral Corp., Cegid Group, CenturyLink Inc., CenturyLink Technology Solutions, Cisco Systems, Inc., Citrix Systems, Inc., CollabNet Inc., Compuware Corporation, Cornerstone OnDemand, Inc., DXC Technology, Deem, Inc., Dell EMC, Dell Inc., Demandware, Inc., Digital Insight Corp., Digital River, Inc., Dimension Data Holdings plc, Dropbox Inc., Fujitsu Limited, GXS, Inc., Google Enterprise, Hewlett Packard Enterprise, Hightail Inc., IBM, Intacct Corporation, Intel Corporation, Intralinks Holdings Inc., Intraware Inc., Intuit Inc., Jive Software, Keynote Systems, Inc., LivePerson Inc., McAfee LLC, Microsoft Corporation, Navisite LLC, NetSuite Inc., Nokia Corporation, OpSource, Inc., Oracle Corporation, Parallels Software Intl Inc., PeopleFluent, Inc., Progress Software Corporation, Qualys Inc., Rackspace US, Inc., SAP SE, SPS Commerce, Inc., Sage Group plc, Salesforce.com, Inc., ServiceNow, Inc., Sprint Corporation, SugarCRM Inc., Sun Corp., Symantec Corporation, Telstra Corporation Limited, The Ultimate Software Group, Inc., Unit4 NV, VMware, Inc., Veeva Systems Inc., Verio Inc., Verizon Communications, Inc., Visma AS, Vocus Communications Limited, Workday, Inc., Workscape Solutions Inc., Workstream Inc., Zoho Corporation Pvt. Ltd.

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Frank Della Rosa Research Director, SaaS and Cloud