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SaaS and Cloud Software

IDC's SaaS and Cloud Software research examines the opportunity, buyer demand criteria, and business success characteristics for the deployment of SaaS and provides an accounting of all the revenue earned from selling SaaS applications, platform as a service (PaaS), and system infrastructure software as cloud services. This service also covers hybrid cloud and multicloud strategies by vertical and identifies the operational strategies for building, selling, and purchasing all types of service-enabled software, along with optimal go-to-market and management strategies. Analysis of the disruptive forces impacting buyer demand and vendor business models is also covered, along with the software and services view of the cloud. This research has more specific detail and data than are found in IDC's Cloud Services: Global Overview program. New software-related constructs from the world of cloud, such as application marketplaces, are also a core part of this program's research.

Markets and Subjects Analyzed

  • SaaS enablement strategies for packaged software ISVs
  • Customer adoption trends, attitudes and preferences, drivers, inhibitors, and success factors
  • SaaS provider issues, including projected opportunity, and business/delivery model strategies
  • Market optimization strategies such as SaaS enablement, third-party hosting, and partnering methods
  • Global SaaS opportunity forecast and analysis
  • Public cloud forecasts and market shares
  • Hybrid cloud and multicloud solution strategies
  • SaaS adoption drivers, inhibitors, and customer preferences
  • The transition from traditional software creation and distribution to cloud-based platforms and marketplaces
  • Ecosystem strategies for SaaS providers
  • SaaS provider software, service, and operational strategies

Core Research

  • Worldwide SaaS Delivery Model Forecasts
  • SaaS Competitive Analysis of Top Vendors
  • SaaS Adoption Strategies
  • Business Models for Cloud Software
  • Enterprise Applications Marketplaces
  • The Economics of Delivering SaaS and Cloud Software
  • SaaS and Cloud Buyer Insights

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. Where do SaaS and cloud intersect? How can vendors and customers prosper from a better understanding of how SaaS providers can be cloud service providers?
  2. What are best practices in sales, marketing, business operations, R&D, billing, infrastructure operations, branding, and so forth for traditional software vendors to become "hybrid" vendors?
  3. How can software vendors and ecosystem players use SaaS to better meet the needs of customers?
  4. What are the dominant and emerging service creation models for SaaS? How do these providers utilize cloud infrastructure to extend their reach into new global markets?
  5. What are the use cases for SaaS providers to source and consume other lower-level infrastructure services and higher-level BP services to serve their customers?
  6. What companies lead in earning revenue from selling SaaS and PaaS?

Related Links

Meet the Experts
Frank Della Rosa

Research Director, SaaS and Cloud