target audience: TECH BUYER  Publication date: May 2024 - Document type: Tech Buyer Survey Spotlight - Doc  Document number: # LA50945624

AI and GenAI: An Opportunity for the Channel Ecosystem in Latin America

By:  Danielle Ibran Loading


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This IDC study covers how AI and GenAI are driving efficiency and innovation in Latin America, presenting a significant opportunity for channel partners to unluck new revenues. By offering tailored solutions and support services, channel partners can play a crucial role in facilitating the adoption of these technologies across industries. To capitalize on this opportunity, partners must adapt their strategies, focusing on delivering tangible business outcomes and forging strategic partnerships with technology vendors and clients.

"In Latin America, channel partners wield AI and GenAI as the catalysts for a paradigm shift, unlocking new revenue streams and shaping a landscape defined by innovation and efficiency," says Danielle Ibran, senior analyst, IDC Latin America Channels and Alliances and AI.


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