target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # LA51430723
Marketplaces LATAM Partners Survey
In Latin America, Partners are using Cloud Marketplaces primarily to find and access software development tools and resources (50.87%). These marketplaces serve as virtual ecosystems where developers can explore, evaluate, and seamlessly procure tools that cater to their specific needs and streamline the software development lifecycle. Second, they use marketplaces to create visibility and generate demand (44.61%). The third reason is to procure solutions to their customers (40.85%). By participating in these dynamic platforms, partners can tap into a vast and diverse audience, reaching potential customers on a global scale. This approach creates a more customer-centric experience and fosters a community around the partner's products, ultimately driving demand and establishing a solid foundation for long-term success.