target audience: TECH SUPPLIER  Publication date: Apr 2024 - Document type: IDC Survey - Doc  Document number: # META51921624

Middle East, Türkiye, and Africa Business Automation Trends Part 2: Skills and Operating Models

By:  Melih Murat Loading


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Business automation has long been a priority for organizations in the Middle East, Türkiye, and Africa (META) region, and many very large organizations have already partnered with business automation vendors. Conversely, smaller organizations with tight IT budgets have been slower in their adoption of automation technologies.

Over the years, automation vendors have introduced new capabilities to their portfolios, including task mining and document understanding capabilities. These vendors have been trying to upsell the new capabilities to their existing customers, whereas their consulting and implementation services partners have been focusing on implementing these capabilities and customizing projects around them.

To shed light on the trends in this relatively mature, yet impactful and continuously evolving technology area, IDC conducted a business automation market survey across Europe, the Middle East, and Africa (EMEA). This IDC study provides key findings from this survey, focusing on enterprises with more than 250 employees in Saudi Arabia, the United Arab Emirates, Türkiye, and South Africa. This report also shows the aggregated META view, which includes four countries and Qatar as the fifth country.

The survey of 692 IT and business leaders and executives in EMEA was conducted in Q4 2023. The sample sizes for South Africa, United Arab Emirates, Saudi Arabia, Türkiye, and Qatar were 41, 40, 40, 41 and 30, respectively. The total META sample size was 192.

The business automation survey investigated how IT and business leaders in organizations across the EMEA region are embracing business automation technologies, highlighting adoption drivers and inhibitors, key spending areas, and high priority use cases. It also identified organizations' business automation initiatives and highlighted their vendor and channel partner preferences.


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