Research Director, Business Value Strategy Practice
Matthew Marden is a Research Director in the IDC Business Value Strategy team. He is responsible for carrying out custom business value research engagements and consulting projects for clients in a number of technology areas with a focus on determining the return on investment (ROI) of their use of enterprise technologies. Matthew’s research often analyzes how organizations are leveraging investment in digital technology solutions and initiatives to create value through efficiencies and business enablement.
Before joining the IDC Business Value Strategy team, Matthew was a Senior Research Analyst with the IDC CEMA Telecommunications team in Prague, Czech Republic. His research there focused on telecom services and business models, with a concentration on emerging EMEA markets.
Matthew also worked for two years on the Central & Eastern European research team of an international commercial property consultancy and as an attorney for a law firm in Washington, DC.