target audience: TECH BUYER  Publication date: Jun 2023 - Document type: IDC Innovators - Doc  Document number: # US44983220

IDC Innovators: AI for Behavioral Health, 2023


  • Nikola Ristivojevich
  • Lynne Dunbrack Loading


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IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles four vendors in the AI for behavioral health market: Aiberry, NeuroFlow, RethinkFirst, and Twill (formerly Happify Health). Solutions offered by these companies help improve access to behavioral and mental health resources, which are in short supply, and improve consumer engagement by providing high-touch services via a digital platform.

The behavioral health technology market is highly fragmented with thousands of point solutions, reflecting the wide range of behavioral and mental health issues, including anxiety, depressions, general stress, burnout from the pandemic, and post-traumatic stress disorder. Many companies in this space are start-ups with a mission to address the growing behavioral and mental health issues using technology, such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP).

"Technology can address barriers to care by increasing access to online behavioral and mental health resources that helps reduce the perceived stigma associated with needing these services," states Lynne A. Dunbrack, group vice president, Public Sector. "AI technologies accelerate identifying patients most in need of care, power conversational AI chatbots that triage consumers to appropriate resources, and create personalized care plans, all of which engenders more consumer engagement and thus successful patient outcomes."


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