target audience: TECH BUYER Publication date: Jun 2021 - Document type: IDC Perspective - Doc Document number: # US47725921
How Does Data Culture Drive Enterprise Intelligence?
This IDC Perspective discusses how enterprise intelligence not only requires a technology foundation but also needs a culture around becoming data driven in decision making. This document defines data culture, identifies the attributes of data culture, and helps organizations improve enterprise intelligence by building a strong data culture.
"Organizations have to make a concerted effort to improve data culture or will run the risk of not being able to leverage investments that they have made in technology," according to Chandana Gopal, research director, Future of Intelligence. "Data culture has many attributes — both visible and invisible — and an improvement in those attributes generates business value and improved business outcomes."