target audience: TECH SUPPLIER Publication date: May 2023 - Document type: IDC Survey - Doc Document number: # US49411322
The Call for Personalized Empathetic Guidance to Weather Ongoing Disruptions: Worldwide Insurance Consumer Trends Series — Part 1
This IDC Survey aims to assess the importance of specific insurance components and global changes in consumers' purchasing behavior on insurance. This is achieved by investigating consumer attitudes toward insurance products across the world, spanning all lines of business (LOBs). The survey garnered participation from 1,888 global insurance consumers in EMEA, the U.S., the U.K., and Asia/Pacific.
The objectives of the survey presentation were:
- To identify customer expectations and behavior changes in terms of omni-channel and personalized involvement in the aftermath of ongoing crises and global uncertainties
- To determine changes in worldwide purchasing patterns for non-traditional insurance products
- To identify why and how customers are pushing insurance companies to new and unprecedented standards that determine the criteria with which insurance brands are now evaluated
This IDC Survey discusses consumers' expectations for omni-channel experiences, appetite for individualized services, desire for integrated propositions, and readiness to share data, and ultimately, the importance of trust, ethics, and corporate social responsibility.
This is the first presentation out of four from the Worldwide Insurance Consumer Trends Series.