target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: Market Analysis Perspective - Doc Document number: # US50076423
Market Analysis Perspective: Worldwide Augmented Reality and Virtual Reality, 2023
This IDC Market Analysis Perspective provides a view of the worldwide augmented reality (AR) and virtual reality (VR) markets, inclusive of headsets, software, and services.
"After several years of pandemic-driven growth, VR is experiencing a dramatic slowdown, and AR uptake remains sluggish at best," said Tom Mainelli, group vice president of IDC's Consumer and Device research. "The consumer VR market should enjoy a boost from new hardware later in 2023 and in early 2024, presuming there is also new content to consume. Meanwhile, the AR market remains primarily a commercial play, with much of the activity there still happening on smartphones instead of headsets."