target audience: TECH SUPPLIER  Publication date: Sep 2023 - Document type: IDC Survey - Doc  Document number: # US50123123

IDC's Worldwide C-Suite Survey, 2023–2024: Part 1 — Approach to Generative AI — Investments, Challenges, and Strategic Partnerships


  • Teodora Siman Loading
  • Tony Olvet Loading
  • Philip Carter Loading


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This IDC Survey is based on the full international set of respondents of IDC's Worldwide C-Suite Tech Survey, conducted in August and September 2023. Respondents included 895 organizations with 300 respondents from North America, 295 respondents from Asia/Pacific, and 300 respondents from Western Europe. This document focuses on the approach to generative AI and explores tech areas of investment, challenges with generative AI, strategic partners, and more. The study findings are designed to help tech vendors understand how to meet the changing priorities of the C-suite and can serve as peer reference research for C-suite executives in the enterprise.


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