target audience: TECH SUPPLIER Publication date: May 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US50728323
How Do Customer Experience, Data, and Analytics Investments Rank as Most Immune from Budget Reductions in 1Q23?
This IDC Survey Spotlight depicts the IT investment priority areas that are top ranked as being protected (or immune) from budget reductions in 2023. The responses come from IDC's monthly ongoing global surveys and include responses from three survey waves conducted during 1Q23. The top 8 of 11 investment priorities are shown on the chart with commentary. Business and technology executives can use this IDC Survey Spotlight to benchmark business priorities within their own firms. Technology firm executives can also use the results in this IDC Survey Spotlight to benchmark executive selling practices and external customer success program deliverables.