target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Forecast - Doc Document number: # US50829723
Worldwide Customer Data Platform Applications Software Forecast, 2023–2027: Market to Continue Fast Pace to $7.3 Billion by 2027
This IDC study presents a five-year forecast for the worldwide customer data platform (CDP) applications software market.
"CDP adoption continues to increase as global enterprise brands and other firms have found that unified customer profiles and other CDP technologies can deliver significant business outcomes and, most importantly, raise the bar on customer experience," said David Wallace, research director, Customer Data and Analytics at IDC. "In challenging economic times, brands must stay even closer to their customers' needs to preserve relationships and continue to grow revenue by delivering empathic experiences that create trust and loyalty. CDPs are the foundation on which to build a common set of customer orchestration operating services that cut across all customer-facing teams, enabling them to work from a unified and constantly updated data repository."