target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: IDC Survey - Doc  Document number: # US50850622

Digital-Native Business and Generative AI — How Digital-Native Businesses Add Value to the Generative AI Discussion, Both as Creators and Users of Generative AI

By:  Simone De Bruin


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This IDC Survey uses data from IDC's Future Enterprise Resiliency and Spending (FERS) Survey, collected in March 2023. It examines how digital-native businesses (DNBs) add value to the generative AI (GenAI) discussion, both as users and as creators of generative AI solutions. In particular, it looks at usage of GenAI solutions, planned investments, specific investment areas, most promising use cases, and where companies expect GenAI to have the biggest impact. It also looks at more general business attitudes toward data management, data ethics toward AI/ML, and data sovereignty. The document finally provides some insights on generative AI start-ups and scale-ups and mature digital-native businesses.

Digital-native business respondents (from companies with 500+ employees) in IDC's FERS Survey are categorized versus non-DNBs. IDC uses the following categories: We are not a digital business at all, we are somewhat a digital business, we are mostly a digital business, and we are a digital-native business.


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