target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: IDC Survey - Doc  Document number: # US50860823

IDC Survey: Future of Industry Ecosystems — Media and Entertainment Industry

By:  Jeffrey Hojlo Loading


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This IDC Survey is based on IDC's Future of Industry Ecosystems Survey and is focused on the media and entertainment sector cut of this survey data.

In May and June 2022, we fielded our second annual global survey to 1,270 executives across 5 regions and 11 countries. The goal was to determine executive and business leader sentiment on industry ecosystems, maturity of current approach, and future plans for IT and use case investment. Respondents spanned multiple domains and included CXOs, business-line leadership, and IT management.

Key findings from the survey include:

  • Mitigating demand fluctuations and supply chain constraint and pursuing environmental sustainability goals are key joint initiatives for industry ecosystem partners.
  • Trust and execution across industry ecosystems are the top risks to mitigate.
  • Most organizations plan to, as they did last year, expand their industry ecosystems beyond their core industries.
  • Service providers will play a key role in the design and enablement of industry ecosystems.

Another key area of focus for organizations when they consider the design and operation of their industry ecosystem is improvement of customer, consumer, citizen, or patient engagement and experience. That is, how does the shared, open approach of industry ecosystems (shared data and insights, shared applications, shared operations and expertise) better facilitate this?

Media and entertainment organizations naturally have an extended set of partners delivering data, content, and resources, yet they are mostly centralized in their data management approach. The move to open industry ecosystems drives the need to consider how to establish a cloud-based platform for collaboration and data management that is secure yet flexible for ongoing innovation, creativity, and customer engagement.


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