target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US51252923
On Investing in Trust Programs During Recessionary Periods
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Abstract
This IDC Survey Spotlight gives a snapshot into how organizational strategic spend has changed in this recessionary environment, and how this environment has changed investment in brand trust and trustworthiness — using data from the August 2023 Future of Trust Worldwide Research Survey. In IDC's take, we discuss what is at stake when investments in brand trust and trustworthiness are deprioritized, and the opportunity that recessionary environments present.