target audience: TECH SUPPLIER Publication date: Sep 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US51253123
Does Trust Matter to Business Leaders? Is Trust Critical?
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Abstract
This IDC Survey Spotlight indicates how important brand trust and trustworthiness are to business leaders — using data from the August 2023 Future of Trust Worldwide Research Survey. In this research, we surveyed 760 business leaders in 18 countries with representation from APAC, North America, and Europe. In the Survey Spotlight that follows, we show the percentage of business leaders who consider "trust" to be critical, the advantage high trust confers onto organization, and the contribution of privacy and security to brand trust.