target audience: TECH BUYER Publication date: Dec 2023 - Document type: Tech Buyer Presentation - Doc Document number: # US51449623
2023 Manufacturing Value Chain Budget Guides: Brand-Oriented Value Chains IT Strategy and Investments
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Abstract
This IDC Tech Buyer Presentation provides IT budget benchmark data and priorities for the brand-oriented value chain (BOVC), those manufacturers that invest significantly in protecting and promoting their brands, specifically the food and beverage (F&B)/consumer products (CP) segments. The investment data, of over 300 BOVC organizations, comes from a recent IDC Manufacturing Industry study (January 2023) as well as IDC spending guides. This includes a comparison of value chain priorities with the manufacturing industry (process and discrete).
BOVC organizations can use this information to help define their IT strategy and influence budget allocations as well as evaluate their own spending against the provided industry benchmarks.
This presentation was shared with clients in December 2023.