target audience: TECH SUPPLIER Publication date: Feb 2024 - Document type: Market Note - Doc Document number: # US51879324
Tealium Announces New AI, Real-Time Personalization, Consent Orchestration, and Cloud Data Warehouse Partners
Content
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Market Note covers Tealium's product announcements on January 24, 2024.
"Tealium's announcement of new AudienceStream CDP capabilities including additional AI options, new data governance for customer consent, new real-time personalization enhancements, and a partner ecosystem for cloud data warehouse integrations shows that the firm is keeping up with the latest requirements from CDP buyers," said David Wallace, research director, Customer Data and Analytics, IDC. "This announcement shows that Tealium is rapidly evolving with the changes in the CX technology landscape and delivering more business value to its clients and prospects who can use new ways to improve business outcomes in the interactions with their customers."