target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # US51933224

CDP Market Trends in 2024

By:  David Wallace


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The IDC Perspective discusses CDP market trends in 2024 and the evolution and role of CDPs in the enterprise data ecosystem in 2024. It highlights the expanding use cases, increased focus on data privacy, integration with cloud data warehouses, predictive AI and generative AI integration, composable architecture, ROI emphasis, and market consolidation. The document also describes trends in real-time data processing, real-time personalization omni-channel capabilities, cross-department collaboration, and the importance of first-party data strategies.

"In 2024, expect CDPs to become more AI driven, utilizing predictive AI and generative AI to enhance real-time data processing, personalization, and insights," said David Wallace, research director, Customer Data and Analytics, IDC. "CDPs are evolving to provide insights that enable all front-office customer-facing teams to significantly enhance productivity while enabling hyper-personalized customer experiences in real time."


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