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Publication date: 27 Feb 2024

Asia/Pacific* Industrial Printer Shipments Achieved YoY Growth for Third Consecutive Quarter in 4Q23, IDC Says


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SINGAPORE, 28 February 2024 – Industrial Printer shipments in Asia/Pacific excluding Japan region (APeJ) achieved a double-digit growth rate of 24.6% year-on-year (YoY) and a slight sequential quarterly growth rate of 0.2%, according to the IDC Worldwide Quarterly Industrial Printer Tracker.

“Results from this quarter indicated that demand across various verticals and industries was recovering amid stronger global economy recovery,” says Yi Karl Tai, Research Analyst, IDC Asia Pacific.

Asia Pacific excluding Japan Industrial Printer Shipment Share, Shipment Value Share, and Sequential Growth by Product Category, Q4 2023

Product Category

4Q23 Share of Shipments

4Q23/3Q23 Shipment change

4Q23 Share of Shipment Value

4Q23/3Q23 Shipment Value Growth

Direct to Garment





Direct to Shape





Industrial Textile





Label & Packaging





Large Format










Source: IDC Worldwide Quarterly Industrial Printer Tracker, 4Q 2023

APeJ Product Category Highlights, 4Q2023

· Direct to Garment (DTG) grew by 4.9% compared to the same period of last year.

· Direct to Shape (DTS) printer shipments grew by 89.3% YoY.

· Shipments for Industrial Textile machines achieved strong YoY growth of 42.5%.

· For the digital label & packaging segment, printer shipments increased by 19.7% YoY.

· Large format product category increased by 22.6% YoY.

Country Analysis for 4Q2023

· After experiencing multiple consecutive years of decline for DTG, IDC sees a YoY growth in the final quarter of 2023. However, this growth did not signify a recovery in demand but rather primarily represented replacements of older models. The DTG market is facing strong competition from large format graphics printers with the PET (Polyethylene terephthalate) feature. We observed that multiple vendors in the garment printing industry introduced new graphics machines with lower investment costs and excellent features, including the PET feature, to match the capabilities of DTG machines. Consequently, we observed end users in various countries expressing a higher preference for large-format graphics printers with PET features over DTG machines.

· We captured strong growth in DTS market in most of the countries in the region. As the number of Meetings, Incentives, Conferences, and Exhibitions (MICE) rebounded across the region, demand for customized print-on merchandise was boosted which was one of the drivers for the growth.

· China being the country with the largest share of Industrial Textile machines, recorded a YoY growth rate of 25.4%. The growth was contributed by the stronger demand for local brands rather than traditional brands as local brands have competitive price advantages over traditional brands. Furthermore, India’s shipment also recorded 91.2% YoY growth because of the growing demand for ladies’ apparel and sportswear printing.

· Label printing continued to grow due to the increase in exports for consumer goods across the region. On a similar note, printing on corrugated materials also showed strong recovery especially in China, as the country is one of the biggest exporters in the world.

· Large format product category increased by 22.6% YoY. Products covered under Large Format which are CAD and Graphics printers both captured growths. Recovery in architecture, engineering, and construction (AEC) sectors in multiple countries drove the growth of CAD printer shipments. However, in some countries, AEC sectors were still pressured by macro-economic factors. On the other hand, Graphics market improved YoY which was heavily contributed by the improved demand from Graphic Print Service Providers. Besides, there was a surge in printing volume for electoral media in countries like Indonesia, India, and Philippines due to election period.

Outlook for 2024

“Apart from the global economy recovery, the recovery of MICE industry, the increasing number of retail space, and the election campaigns continues to drive the demand for industrial printer in key areas,” says Shivani Priyadarshini, Associate Research Analyst, IDC Asia Pacific.

For more information on this IDC tracker, please contact Shivani Priyadarshini at or Yi Karl Tai at For media inquiries, contact Michael de la Cruz at Miguel Carreon at

*Asia/Pacific excluding Japan


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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.