New Zealand PC Market Declined by 10.7% YoY in 2023, According to IDC

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For more information, contact:

• Anmol Bajaj  Email: anbajaj@idc.com
• Miguel Carreon  Email: mcarreon@idc.com
• Michael De La Cruz  Email: mdelacruz@idc.com

AUCKLAND, 13 Mar 2024 – According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Devices Tracker, New Zealand’s traditional PC market (inclusive of desktops, notebooks, and workstations) declined by 10.7% in 2023, shipping 669 thousand units.

The consumer segment declined by 8.1% in 2023 as adverse macroeconomic conditions continued to have a negative impact. New Zealand witnessed record-high inflation towards the end of 2022 and the beginning of 2023. This resulted in weakened consumer demand as they battled the high cost of living crisis prevailing in the country.

The commercial segment declined by 12.5% in 2023. Commercial orders were reduced as companies decreased their spending given the uncertain conditions. Refresh cycles were pushed out, causing shipments to be reduced further. The SMB segment declined by 21% as macroeconomic conditions impacted their financial stability. The education segment declined by 14.8% as the demand for Chrome- and Windows-based devices fell.

In 4Q2023, PC shipments declined by 8.0% year-on-year. However, the consumer segment saw a 6.7% growth in shipments as vendors prepared for the end of the year promotions. The commercial segment remained challenged as companies continued to delay purchases given the uncertain times. However, we did see an improvement in business confidence after the elections, which can potentially improve sentiment in 2024.

“The consecutive interest rate hikes had adverse effects on the spending power of both the consumer and commercial segments, which further dampened demand for PCs, as evident from the declining shipments in 2023,” said Anmol Bajaj, Research Analyst for Personal Computing Devices Research at IDC New Zealand.

IDC expects the overall market to grow by 2.4% in 2024. The market will find some momentum toward the second half of the year with the launch of AI PCs. With the pause in interest rate hikes toward the second half of 2023 and the new government coming into power, we can expect some improvement in consumer and business confidence.

Notes: 

• Shipments include shipments to distribution channels or end-users. OEM sales are counted under the company/brand under which they are sold. 
• Traditional PCs include Desktops, Notebooks, and Workstations and do not include Tablets or x86 Servers. Detachable Tablets and Slate Tablets are part of the Personal Computing Device Tracker but are not addressed in this press release. 

-Ends-

For more information about this report, trends, or questions for analysts, please contact Anmol Bajaj, Research Analyst, at anbajaj@idc.com or Miguel Carreon, Marketing Specialist, at mcarreon@idc.com . You can also follow IDC India’s LinkedIn  & Twitter and pages for regular updates on IDC’s research & events. 

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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