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Publication date: 22 May 2023

European AR/VR Market Will Reach $10.5 Billion by 2027, With Collaboration Driving Growth in the Hybrid Work Era, Says IDC


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MILAN, May 22, 2023 — According to International Data Corporation's (IDC) Worldwide Augmented and Virtual Reality Spending Guide, European augmented reality and virtual reality (AR/VR) spending will reach $1.1 billion and $3.4 billion, respectively, in 2023. By 2027, AR/VR spending will reach $10.5 billion, growing at a 24.9% CAGR for 2022–2027. Though AR/VR spending has been revised down since the previous forecast due to high inflation and other macroeconomic conditions, spending will grow 32.0% this year. This shows how AR and VR are strategic technologies to support organizations' business goals.

"As a response to the challenging macroeconomic conditions, many European companies are adopting a more cautious approach to IT investments, pushing back some large AR/VR deployments," said Lubomir Dimitrov, research manager, IDC Data and Analytics, Europe. "However, the change in priorities, emphasizing optimization of ROI and productivity and efficiency gains, will continue to intensify interest in AR and VR, propelled by the digital trend of 'remote everything' and keeping a strong focus on employee safety."

Consumer, retail, and discrete manufacturing will be the top spending industries in 2023, accounting for 63.7% of total spending. In the B2B space, resource industries will experience the fastest long-term growth, with double-digit growth throughout the forecast period. AR/VR help businesses improve efficiencies by enabling quick remote support and problem resolution in the event of asset failure, increase productivity by augmenting human capabilities, and enhance safety by substituting often risky onsite training with safe virtual instructions. In the resource industry, safety is crucial, and AR enables experts to virtually inspect both machinery and the surrounding environment, enabling detailed and accurate inspection of dangerous areas without endangering site operators.

Training, online retail showcasing, and industrial maintenance will take the biggest share of B2B use case investments in 2023. Virtual training has become more popular as it helps employees acquire skills quickly and in an interactive way, providing hands-on, engaging, virtual learning experiences in a safe environment. Virtual training is also a more cost-effective alternative to traditional training in industries such as manufacturing and transportation. Collaboration will be the fastest growing use case by 2027, growing at an 89.2% five-year CAGR. As remote and hybrid working has become the new normal, AR/VR plays a crucial role in addressing remote collaboration needs. They enable companies to go beyond traditional video- and audioconferencing tools, providing employees with more immersive and engaging experiences and guaranteeing continuity of critical team activities.

About IDC Spending Guides

IDC's Spending Guides provide a granular view of key technology markets from a regional, vertical industry, use case, buyer, and technology perspective. They are delivered via pivot table or custom query tool, enabling users to easily extract meaningful information about each market by viewing data trends and relationships.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDC  and LinkedIn. Subscribe to the IDC Blog  for industry news and insights.