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  • Current: Emerging Customer Experience Trends and Initiatives Among Organizations in Asia/Pacific (Excluding Japan and China) 2023

 target audience: TECH BUYER  Publication date: Sep 2023 - Document type: IDC Perspective - Doc  Document number: # AP51033023

Emerging Customer Experience Trends and Initiatives Among Organizations in Asia/Pacific (Excluding Japan and China) 2023

By: 

  • Stallone Hangewa
  • James Sivalingam
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Emerging Customer Experience Trends in Asia/Pacific (Excluding Japan and China) 2023

  • Situation Overview

    • Figure: IDC's Future of Customer Experience Model: Thought Leadership Framework

    • Customer Experience Becomes Critical Priority

    • Figure: Organizations' Investment Priority in Uncertain Economic Climate

    • Figure: Investment in Customer Engagement App Set to Increase in 2023

    • Emergence of Customer Data Platforms

    • Figure: Engaging with Customers Is One of the Top Industry Initiatives

    • Figure: Digital Platform Critical for Customer Engagement

    • Figure: Wider Usage of Unified Customer Data Expected

    • Use of Generative AI for Customer Engagement

    • Figure: Generative AI to Impact Customer Engagement

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis