target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Market Note - Doc  Document number: # AP51160224

Customer Experience Design and Build for Optimal Customer Journeys: Innovation Case Studies

By: 

  • Stallone Hangewa
  • James Sivalingam
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Customer Experience Design and Build for Optimal Customer Journeys: Innovation Case Studies

  • In This Market Note

    • Figure: Stages of a Customer's Journey

  • IDC's Point of View

    • Essential Components for Optimizing the Customer Journey

    • Case Studies and Examples of Successful Customer Experience Journey Optimization

    • Sun Life: Enhanced Digital Interactions

    • KFC China's Fusion of Virtual and Real-World Experiences

    • Recommendations for Achieving Optimal Customer Journey Management

    • Prioritize Customer Feedback and Insights

    • Foster Cross-Functional Collaboration

    • Invest in Employee Training and Development

    • Stay Agile and Adaptable to Market Changes

  • Learn More

    • Related Research

    • Synopsis