Drive Customer-Focused IT Innovation with Design Thinking

Executive Snapshot

• Figure: Executive Snapshot: Driving Customer-Focused IT Innovation with Design Thinking

Situation Overview

• Defining Design Thinking

• Problem First

• Idea First

• People First

• Choosing an Approach

• Why and When to Use Design Thinking

• Approaches to Design Thinking

• Stage 1: Observation and Empathy

• Example

• Stage 2: Defining the Challenge

• Example

• Stage 3: Ideation — From Broad to Narrow

• Example

• Stage 4: Prototyping

• Example

• Stage 5: Testing

• Example

• Getting Started with Design Thinking

Advice for the Technology Leader

• Conclusion

Learn More

• Related Research

• Synopsis