target audience: TECH BUYER  Publication date: Dec 2020 - Document type: IDC Perspective - Doc  Document number: # US47095120

IDC's Digital Commerce Application Buyer's Guide 2020: Begin with Differentiation

By:  Jordan Jewell

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Top Takeaways for Merchants Assessing the Digital Commerce Application Landscape

  • Situation Overview

    • Top Considerations When Selecting a Digital Commerce Application

    • 1. Start with Your Area of Differentiation

    • Figure: Key Areas of Digital Commerce Differentiation

    • 2. Know Where Your Short List Stands on B2B Versus B2C Digital Commerce

    • Figure: Key Capabilities for B2B Digital Commerce Success

    • 3. Evaluate If the Platform Approach Is Right for You

    • 4. Prioritize POCs

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis