target audience: TECH BUYER  Publication date: Jan 2021 - Document type: IDC Perspective - Doc  Document number: # US47332520

Using Digital Transformation Levers to Shift Customer Values and Behaviors

By:  Marc Strohlein

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Using Digital Transformation Levers

  • Situation Overview

    • Defining Levers for Digital Transformation

    • Finding and Pulling the Levers

    • Table: Value and Behavioral Shifts, Levers, and Examples

    • Creating the Levers

  • Advice for the Technology Leader

  • Learn More

    • Related Research

    • Synopsis