target audience: TECH BUYER  Publication date: Mar 2023 - Document type: IDC Perspective - Doc  Document number: # US50491223

Customer Data Platforms: Foundation for the Future of Customer Experience

By:  David Wallace


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Table of Contents

  • Executive Snapshot

    • Figure: Executive Snapshot: Customer Data Platform Market Maturity Helps CDP Buyers

  • Situation Overview

    • Future of Customer Experience

    • Figure: Future of Customer Experience Framework

    • Figure: Customer Data Platforms: Three Pillars of Value

    • Top Investment Priorities

    • What Leaders Are Doing

    • CDP Business Outcomes

  • Advice for the Technology Buyer

    • IDC Guidance

  • Learn More

    • Related Research

    • Synopsis