target audience: TECH BUYER Publication date: Mar 2023 - Document type: IDC Perspective - Doc Document number: # US50491223
Customer Data Platforms: Foundation for the Future of Customer Experience
Table of Contents
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Executive Snapshot
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Figure: Executive Snapshot: Customer Data Platform Market Maturity Helps CDP Buyers
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Situation Overview
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Future of Customer Experience
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Figure: Future of Customer Experience Framework
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Figure: Customer Data Platforms: Three Pillars of Value
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Top Investment Priorities
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What Leaders Are Doing
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CDP Business Outcomes
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Advice for the Technology Buyer
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IDC Guidance
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Learn More
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Related Research
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Synopsis
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