Customer Data Platforms: Foundation for the Future of Customer Experience

Executive Snapshot

• Figure: Executive Snapshot: Customer Data Platform Market Maturity Helps CDP Buyers

Situation Overview

• Future of Customer Experience

• Figure: Future of Customer Experience Framework

• Figure: Customer Data Platforms: Three Pillars of Value

• Top Investment Priorities

• What Leaders Are Doing

• CDP Business Outcomes

Advice for the Technology Buyer

• IDC Guidance

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• Related Research

• Synopsis