About IDC Business Value White Papers

IDC Business Value White Papers offer in-depth ROI and business value analysis of your company’s products and solutions. Based on thorough interviews with your end-users, IDC analysts collaborate with you to create valuable content that highlights the business value and return on investment of your technology or offerings.

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Each White Paper integrates the following elements to provide comprehensive and compelling analyses:

Customer interviews
Business value analysis
Expert analyst insights

Why Choose a Business Value White Paper?

Compelling and holistic financial justification for investment in your company products or solutions, based on in-depth interviews with users
Highlights key cost, operational, and business KPI improvements with your products or solution(s)
Leverages customer quotes and use case examples to emphasize the voice of the customer
Data and findings can be leveraged to support many other assets, including lead generation tools

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You have unique objectives. We have Custom Solutions.

Compelling content, messaging and campaigns that engage your target audience.

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Actionable, custom market intelligence that reduces time and resources deployed by your teams.

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Custom sales enablement programs to empower sales, value management and customer success teams.

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Quantitative analytic support to aid in business and investment decisions.

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Partner intelligence and tools to help you identify, evaluate and recruit partners.

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Leverage trusted trends and data for a powerful go-to-market strategy

IDC’s framework helps you assess the market, better demonstrate customer value, increase qualified lead generation, target new growth opportunities and elevate your brand awareness.

Plan
Find new opportunities. Equip your planning cycles with tailored market insights and data, customized to your view of technology markets and verticals.
- Custom Data & Insights
- Buyer Behavior Research
Market
Differentiate your brand and empower marketing, sales and partners to accelerate the customer journey through industry-trusted content.
Sell
Accelerate decisions and sales by enabling sellers and partners with interactive digital tools that connect need with value, to engage the new digital B2B customer.
- Sales Enablement Content
- Partnering Programs

Empower Your Market Intelligence, Content Marketing, and Sales with Research-driven Tools

Your Single Source of Trusted Sales Planning Data

Fuel growth with precise TAM/SAM creation and account prioritization

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IDC Velocity for Sales will transform your data challenges into a strategic advantage.

Sales planning decisions often rely on disparate, disconnected data sources. 

IDC Velocity leverages 7B+ datapoints that provide a single source of truth.

TAM calculations and account prioritization are too often done by guesswork.

IDC Velocity provides scored account recommendations tied to your ICP.

Unlock the Power of IDC Velocity for Sales

Calculate Total Addressable Market (TAM) and Service Addressable Market (SAM) for specific opportunities based on your own ICP metrics
Quantify the potential in markets adjacent to your defined ICP to uncover opportunities you’re missing
Clearly see the level of competition in specific markets with market share data you segment yourself
Leverage IDC data-backed recommendations on market opportunities and account prospects

Sales Planning

Define TAM and SAM in targeted categories
See competitor market share and trends in each market
Uncover opportunities by calculating TAM/SAM in adjacent markets
Use IDC data as proof points in planning decisions

Sales Prospecting

Go beyond web scraping to see the data trends that signal the likeliest top spenders
Leverage account prioritization
Segment your sales plan by territory and firmographics

FAQ

Who can benefit from IDC Velocity for Sales?

Sales Operations Leaders – proactively drive quarterly and annual sales planning with intelligence that truly informs your projections
Territory/Sales Managers – drive more conversions in specific sales motions with better understanding of your real TAM/SAM, and prioritize accounts with IDC data-centric recommendations
Marketing Teams – build ABM account targets not from wish-list compilations, use real, recent data to understand the most likely spenders in each market

Your entire business wins when ICP, TAM/SAM and target account planning become not just faster but also more reliable and repeatable

How is IDC data different from other data sources?

Sales strategy planning traditionally involves a certain amount of subjective opinion, historical internal CRM data and independent data gathered to inform and support. The result is inconsistency. IDC Velocity uses the same data that IDC analysts use to understand market trends – data that is vetted to be consistent and fresh. The result is consistency and reliability.

Does this platform provide recommendations?

IDC Velocity provides users proprietary recommendations on ICP, TAM/SAM projections, level of competition in specific markets, as well as relevance scores for target accounts. Each recommendation is backed with an explanation, so you can trust and verify the method in which the information was constructed.

What options do I have to assess my market targets and how granular is the data?

Each market assessment starts with your inputs on the geography, technology market(s) and industries you’re targeting. When building your assessments, you can choose from 48 geographic regions, 115 technologies and 16 vertical industries. This level of granularity is particularly important when you’re assessing the viability of your ICP – as well as previously uncovered opportunities in adjacent markets.

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See IDC Velocity for yourself and learn how your sales planning strategy can be transformed.

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Target key accounts

Understand tech budget allocations and spending with current providers with IDC Wallet. Define your target accounts with accurate insight into company-level budgets and spending

From a Wallet customer

“Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.”

Learn more about IDC Wallet

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Build your TAM

IDC’s Wallet enables your organization to:

Identify companies with the right size budget for your IT products and services
Effectively allocate resources to markets and accounts with the highest potential return
Provide precise strategic and tactical planning
View account-level technology spending estimates for companies globally
Determine which vendors have the largest share of a company’s spend

Why use IDC’s Wallet?

Determine top company targets
Improve sales execution
Understand IT buying behaviors

What key roles does Wallet help support?

Sales
Marketing
Business Development

Choose the Wallet solution that is right for you:

Your trusted source for worldwide technology market coverage.

Improve competitive performance

Analyze unique market scenarios in detail with current and forecast revenue and sales performance data from IDC Tracker^®. Strategize and outperform competitors in key technology markets and regions.

From a Tracker customer

“We use this data every month to identify where we can put our business and where we should avoid. It always works out.”

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Plan your strategy

IDC Tracker data provides you with the market intelligence to:

Know if your company is gaining or losing share to competitors
Identify topics for press releases on your market position
Analyze and create internal models based on historical time series data sets
Set accurate quotas for your sales team
Recognize the areas of opportunity within a specific technology market

What data comes with IDC Tracker?

Measure market share performance
Track the competition’s digital footprint
Stay informed of NA distribution sales

What key roles does Tracker help support?

Market Intelligence
Strategy and Planning
Research and Development

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Your trusted source for worldwide technology market coverage.

Pinpoint market oppportunities

Monitor and predict spending for different industries, company sizes, and other key segments with IDC Spending Guide. Inform strategy by understanding spending dynamics for established and emerging technologies.

From a Spending Guide customer

“No other research firm has anything close to your large repository of use cases and your willingness to size them has been hugely valuable to us.”

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Size tech buyer spend by industry and technology

The IDC Spending Guide will help you:

Set accurate sales quotas by product/market, region and industry
Show customers where they need to invest their IT and product development budgets
Set goals based on use cases and technologies
Identify and forecast growth and magnitude of a given market

Why use IDC’s Spending Guide?

Market benchmarking
Investment decision-making
Thought leadership positioning

What key roles does Spending Guide help support?

Market intelligence and strategy
Marketing
Sales
Finance
Product management
Research

Explore our resources

Tech Spending and Buyer News (powered by Spending Guide)

Your trusted source for worldwide technology market coverage.

Build sales pipelines

Understand and keep track of major contracts including deal sizes, renewal dates, and other details with IDC Services Contracts Database. Plan commercial activity with precision and drive more business.

From a Services Contracts Database customer

“We’ve been impressed by the aggressive growth of the product, look forward to how you continue to develop the dataset and capabilities.”

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Stay in the know about deal activity

Our IT and business contracts will help your business leaders:

Penetrate specific industries and accounts
Benchmark to assist in proposal generation and negotiations
Understand competitors’ capabilities and footprint
Add analysis to sales territory development and partner tracking & assessment

Why use IDC’s Services Contracts Database?

Efficiently develop accounts
Reduce sales time
Identify specific deals to bid on
Influence services firms with your technology

What key roles does Services Contracts Database support?

Sales
Product Management
Business Development

Services Contracts Database: Worldwide

The annual subscription to IDC’s Services Contracts Database: Worldwide product provides a comprehensive tool for sales enablement and competitive intelligence in the enterprise services and software market.

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Your trusted source for worldwide technology market coverage.

Optimize channels and partnerships

Visualize complex technology ecosystems with partnership data and dashboards from IDC Channel Partner Ecosystem. Optimize your channels and alliances play to address rapidly evolving dynamics and grow.

From a Channel Partner Ecosystem customer

“The time you are saving me and the team is hard to comprehend, something that took 6+ months is taking a couple of weeks for us to assess now.”

Learn more about IDC Channel Partner Ecosystem

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Enhance your channel strategy

IDC’s Channel Partner Ecosystem (CPE) enables customers to:

Identify the strongest potential partners for their products
Assess partner activity for expansion areas
Determine potential partner strength via IDC’s unique scores and indexes
Identify areas of saturation and possible pull-backs
Pinpoint competitors’ partnership gap opportunities
Locate opportunities for broader coverage across geographies

Why use IDC’s CPE?

Assess and recruit new partners
Define and improve your channel strategy
Determine competitor network
Benchmark partners

What key roles does CPE help support?

Channels and Alliances
Sales
Business Development
Strategic Planning

Worldwide Channel Partner Ecosystem

In-depth view into the channels and partners of IT vendors. It showcases the interconnections across IT vendor partners, identifying their area of technology coverage, the industries they serve, geographic location data, and much more. This results in a map of channel partners’ service, solution, and geographic coverage.

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Your trusted source for worldwide technology market coverage.

Map global tech demand

Get your bearings in the global technology landscape with spending and forecast data from IDC Black Book. Power analysis and understanding of ICT markets and emerging spending trends in key regions.

From a Black Book customer

“We love the resources we have from IDC because we continue to learn from them and the data they provide.”

Learn more about IDC Black Book

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Define your customer target

IDC’s Black Book will help your business to:

Align your sales strategy and tactics to the latest market opportunities
Stay on top of tech market shifts and changes at a global, regional, and local scale
Plan for future new or adjacent market expansion
Better target go-to-market initiatives

Why use IDC’s Black Book?

Refine your TAM
View the complete ICT marketplace
Adapt to the fast-changing market conditions

What key roles does Black Book help support?

Market Intelligence
Strategy and Planning
Research and Development

Your trusted source for worldwide technology market coverage.

Power your decisions with the industry’s most trusted data

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The confidence in knowing

Leverage IDC Data & Analytics to understand market trends and competitor performance. Our detailed tech market datasets empower insights to keep you ahead of the curve, making informed decisions and driving innovation for your customers.

7B+ Data Points
115+ Technologies
550K+ Companies
80K+ Contracts

Explore Data & Analytics solutions based on your role

Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.

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