Logo
Become a client

Resource Regions: Worldwide

Discover Essential Insights Every European Tech Leader Needs

Register now for IDC’s Top Tech Reads for Summer!

This summer, we invite you to download a carefully curated selection of our top 3 eBooks, designed to enhance your understanding of emerging technologies and trends, helping you stay ahead of the curve.

You will gain exclusive access to hand-picked content from our team of expert analysts. They share their research findings, offering practical strategies and actionable insights on the hottest tech topics, specifically crafted for technology leaders like you.

Our eBooks explore 3 key themes critical for technology and IT leaders as you plan and strategize for the future:

  • Harnessing the power of AI for cybersecurity
  • The impact of GenAI on skills training
  • The role of the CAIO

Download now and stay informed and ahead of the competition!

IDC’s Cross-Industry Digital Twin Framework: Where Innovation Meets Strategy

Developing Industry-Specific Digital Twin Strategies — from Entities to Ecosystems

Digital twins have become increasingly relevant across a broad spectrum of industries, extending well beyond those traditionally known for asset intensity. To support this expansion, IDC has crafted a comprehensive framework designed to guide the development of end-to-end digital twin strategies throughout all industries.

Decoding the CXO

Understanding Customer Experience Strategies Across Industries

As markets grow competitive and expectations rise, the Chief Experience Officer (CXO) plays a vital role in shaping the holistic experiences of customers and employees alike. Discover how this key role drives loyalty, differentiation, and financial success across industries.

Download our exclusive eBook to explore:

  • Top priorities for CXOs in today’s vertical markets
  • Key challenges impacting business growth
  • Transformative technologies that are redefining experiences

Gain actionable insights that can drive impactful change and elevate your strategy. Download now!

Maximize Your Industry Opportunities With a Focus on What Matters

European Industry Snapshot: Key Tech Trends and IT Spending Forecasts by Industry

Stay ahead in the European market with the latest insights into tech innovation and investment trends. As AI continues to drive technological advancements, understanding the nuances of IT spending by industry is crucial for strategic planning.

What’s Inside This eBook:

In this comprehensive eBook, you will discover:

  • Five-Year IT Spending Forecasts: Gain access to detailed forecasts for six key enterprise industries, helping you to make informed decisions and strategic plans.
  • Top Hardware and Software Insights: Discover the leading hardware and software driving technology investments in each industry, enabling you to align your products and services with market demand.
  • Key Technology Trends: Get quick summaries of the crucial technology trends that are shaping industry spending, ensuring you stay ahead of the curve.
  • Comprehensive Industry Coverage: Explore IDC’s extensive industry coverage model within our Data & Analytics products, offering you a broad view of market specifics and opportunities.

Unlock the potential of your tech strategy with insights tailored to the European market.

Download the eBook now and navigate your industry with confidence.

Drive Growth with IDC Data & Analytics Solutions

Simplify Your Data Needs with a Single Source

Our detailed tech market datasets help you understand trends and competitor performance, empowering you to make informed decisions and drive customer innovation. Easily access the tech market insight you need when it is needed, at any step in your go-to-market journey.

Explore over 7 billion data points, 115+ technologies, 550K+ companies, and 80K+ contracts to find solutions tailored to your role and gain the confidence to lead with IDC Data & Analytics.

Empower Your Business with IDC Data Products:

  • Map market demand
  • Uncover new opportunities by industry and use case
  • Assess the competitive landscape
  • Define customer targets
  • Identify hidden partnerships

Contact us today to discover how our Data & Analytics toolkit can benefit your organization.

Data, AI & Innovation Events 2025

Fuel your business growth by leading the data-driven innovation revolution.

Sponsor Data, AI & Innovation Events: Transforming Data Strategies for Growth

AI is reshaping how organizations leverage data to unlock insights, automate operations, and drive innovation. As data democratization rises, fostering a collaborative, data-driven culture is more crucial than ever. Our events focus on evolving data strategies, governance, and scalable insights, empowering enterprises to achieve long-term growth. Sponsorship connects you with leaders transforming data into actionable business value, setting the stage for future success

Key Topics

  • Real-world business results with generative AI
  • The links between AI strategy and data strategy
  • Has AI eaten business analytics, or turbocharged it?
  • The convergence of business automation and AI
  • Data quality management and governance for AI
  • AI implementation and integration at scale – new skills, tools, roles and responsibilities
  • Geopolitics, sovereign AI and cloud evolution – the effects on deployment
  • AI workloads and infrastructure choices
  • Beyond regulatory compliance with responsible AI
  • Reskilling and training employees for data and AI literacy

AI & Innovation Community at Our Events

1,400 + infrastructure technology buyers

Data, AI & Innovation Events 2025

Data & AI Summit

April 9, Paris, France, 60 delegates

Data & AI Xchange (European coverage)

May 12, Vienna, Austria, 50 delegates

Data & Gen AI Summit

May 22, Madrid, Spain, 100 delegates

Data & AI Summit

May 29, Lisbon, Portugal, 200 delegates

Data, Infrastructure & Sustainability Summit

October 14, London, UK, 80 delegates

Data & AI Summit

October 15, Milan, Italy, 80 delegates

GenAI Summit

November 5–6, Munich, 120 delegates

Quantify the Market Potential for your Sustainable Solutions

ESG requirements now top the risk list for businesses, surpassing cybersecurity and economic concerns. With the demand for sustainable IT solutions on the rise and IT departments playing a pivotal role in driving business value, it’s crucial to understand the market opportunity. That’s where IDC comes in.

In this comprehensive eBook, you will discover:

  • The operational challenges faced by organizations striving to achieve sustainability goals.
  • The driving factors behind your buyers’ adoption of sustainable technologies.
  • Critical questions that will inform your market assessment.
  • How to quantify the market opportunity for your sustainability solutions.

Take the first step towards success by making informed decisions and supporting your strategic planning. Download the eBook now.

Strategic Market Insights

Custom Solutions to Accelerate Your Business

When making pivotal business decisions—like identifying the right target audience, crafting effective messaging, choosing potential partners, or exploring new markets—integrate IDC Strategic Market Insights (SMI) into your strategy.

The SMI practice leverages IDC’s extensive global presence and the deep expertise of its analysts to support decision-making and optimize business results.

Introducing Rapid Modules to IDC’s Strategic Market Insights Offering:

IDC Barometer

What to use: Gain a thorough understanding of competitor performance, analyze industry spending in specific markets or regions, and assess the health and performance of partners.

How it works: Led by an expert IDC analyst who integrates Barometer data with their insights to offer vital guidance.

IDC Analyst Pulse

What to use: Obtain diverse perspectives from IDC analysts on key business questions, such as messaging impact, market entry hurdles, or product alternatives within particular industries.

How it works: Consists of a collaborative team of IDC analysts conducting online surveys or qualitative research for comprehensive insights.

Business leaders utilize IDC’s Strategic Market Insights to incorporate IDC analyst viewpoints, aiding in informed decisions related to:

  • Customer acquisition and retention
  • Market entry strategies, including new product launches and expansion into new industries or geographies
  • Analyzing macroeconomic impacts
  • Partner development
  • Sales and account growth

Seize the opportunity to enhance your business strategy with IDC’s Custom Solutions. Whether you aim to understand your competitive landscape, evaluate your market entry plans, or refine your messaging, our Strategic Market Insights Practice is designed to deliver the expert guidance you need.

Elevate Your Sales Game: The AI-Driven Success Blueprint for 2024

xr:d:DAF_8Ciw1Lc:3,j:3480578758379344164,t:24031908

Seize the competitive edge that AI offers in the dynamic landscape of sales! Our new eBook, “AI: Unleashing Strategic Sales – Driving Tech Investments in 2024,” is your strategic key to integrating AI with your sales tactics effectively.

What’s Inside for You:

  • Strategies to fuse AI with your organizational strengths for unparalleled growth.
  • Methods to translate the AI hype into substantial customer relationships and sales wins.
  • Actionable knowledge to prepare your sales team for the AI surge affecting 2024’s tech investments.

Your Quick Access Guide Contains:

  • Insights for practical sales empowerment.
  • An actionable framework for tech vendor tasks, aligned with strategic goals.
  • The secret to maintaining a balanced focus amidst AI’s market excitement.

Lead with Confidence in the AI Era

Still assessing whether your sales approach is future-ready? Don’t let indecision be your setback. This guide is your gateway to not just meet but exceed your sales objectives with AI integration.

Embark on Your AI Sales Journey Now: Fill out our brief form to download the complimentary eBook instantly.

Construct a Compelling Narrative Around Your Customers’ Strategic Priorities

Get the “Yes”!

Our sales enablement program is based on a deep understanding of your markets and buyers and the depth of relationship you need to establish. IDC’s approach to enabling marketing, sales and customer success teams is research-based and designed around your specific business goals.

IDC’s sales enablement program is designed to be refined or augmented with additional tools to help you close the business and create lasting customer relationships.

We can help you:

  • Leverage the latest industry and business insights, to target your buyers’ priorities and establish trust
  • Technology market training for your sales team so they can confidently speak with various personas in the buying committee
  • Empower your sales conversations by linking the value of your solution
  • Create interactive tools and ROI calculators that help close the business