Estrategias de Go-to-Market: cómo construir un plan exitoso de lead generation

Con el año 2024 en el horizonte, ahora es el momento de planificar tus estrategias de comercialización para ayudarte a alcanzar tus objetivos del año próximo. La estrategia Go-to-Market se centra en cómo deseas dirigir la comercialización de tus productos y servicios hacia tu público objetivo y cómo crear el embudo de generación de leads eficaz.

En este eBook, analizaremos los elementos que necesitas para que tu planificación de Go-to-Market 2024 sea un éxito.

Enterprise Technical Debt: Liability or Lever?

Much like financial leverage, tech debt leverage carries risks, and managing it becomes paramount. As with financial leverage, the problem with tech debt arises when it accumulates without making technological payments against that debt over time. As companies become more digital, they need to actively measure and manage their tech debt leverage the same way they do their financial debt leverage. To do this, it is imperative to know how to calculate it and have a common language for discussing it with the executive team and the board. Without both, tech debt is a pure liability that hampers innovation and delays transformative efforts within enterprises.

By proactively measuring and managing enterprise tech debt and establishing a common business language with which to contain that measurement, CIOs can elevate the discussion of tech debt within their organization. This concept enables tech debt to become another lever that can be pulled to help meet strategic goals while the prioritization of efforts to pay tech debt interest is consciously addressed by the executive team.

This Guide outlines the critical steps to turning technical debt into a lever for success:

  • First, what is technical debt?
  • Why technical debt leverage is important
  • Why common language is such a powerful tool
  • If you can’t measure it, you can’t manage it!
  • Key takeaways for technology leaders

EMEA FutureScape 2024 eBook

This eBook is based on IDC’s EMEA FutureScape 2024 webcast from late last year. It contains seven key predictions for 2024 and beyond, as well as CIO opinions and analyst quotes around topics such as AI Everywhere, Sustainability, Tech Spending and Digital Business. It is an essential guide to the coming years.

Elevate Your Purchasing Success with Industry Intelligence: How Companies Are Powering up with IT Investments

As companies across all industries enter their next phase—one driven by AI—it is a time of great innovation for CIOs. But this new era is marked by factors that must be weighed into technology purchasing decisions:

  • Cost efficiency
  • Broader IT maturation in the industries
  • Macroeconomic pressures and shifts
  • Evolving tech buying priorities

As these elements play out with increasing distinction in each industry, tech buyers need to stay current and adapt to emerging trends.

This eBook provides a quick overview of spending forecasts and trends in six specific sectors: Finance, Healthcare, Energy, Manufacturing, Public Sector and Retail.

Elevate Your Business Approach with Targeted Industry Insights

Gain competitive advantage by leveraging IDC’s expertise to better understand your own customers

Dive into a world where industry knowledge and technological expertise merge to guide your decision-making process. Powered by a team of senior analysts with extensive industry experience, IDC Insights offer vital, fact-based research and custom solutions, aiding both business and IT leaders, as well as their suppliers.

Discover Essential Insights Every European Tech Leader Needs

Register now for IDC’s Top Tech Reads for Summer!

This summer, we invite you to download a carefully curated selection of our top 3 eBooks, designed to enhance your understanding of emerging technologies and trends, helping you stay ahead of the curve.

You will gain exclusive access to hand-picked content from our team of expert analysts. They share their research findings, offering practical strategies and actionable insights on the hottest tech topics, specifically crafted for technology leaders like you.

Our eBooks explore 3 key themes critical for technology and IT leaders as you plan and strategize for the future:

  • Harnessing the power of AI for cybersecurity
  • The impact of GenAI on skills training
  • The role of the CAIO

Download now and stay informed and ahead of the competition!

IDC’s Cross-Industry Digital Twin Framework: Where Innovation Meets Strategy

Developing Industry-Specific Digital Twin Strategies — from Entities to Ecosystems

Digital twins have become increasingly relevant across a broad spectrum of industries, extending well beyond those traditionally known for asset intensity. To support this expansion, IDC has crafted a comprehensive framework designed to guide the development of end-to-end digital twin strategies throughout all industries.

Decoding the CXO

Understanding Customer Experience Strategies Across Industries

As markets grow competitive and expectations rise, the Chief Experience Officer (CXO) plays a vital role in shaping the holistic experiences of customers and employees alike. Discover how this key role drives loyalty, differentiation, and financial success across industries.

Download our exclusive eBook to explore:

  • Top priorities for CXOs in today’s vertical markets
  • Key challenges impacting business growth
  • Transformative technologies that are redefining experiences

Gain actionable insights that can drive impactful change and elevate your strategy. Download now!

Maximize Your Industry Opportunities With a Focus on What Matters

European Industry Snapshot: Key Tech Trends and IT Spending Forecasts by Industry

Stay ahead in the European market with the latest insights into tech innovation and investment trends. As AI continues to drive technological advancements, understanding the nuances of IT spending by industry is crucial for strategic planning.

What’s Inside This eBook:

In this comprehensive eBook, you will discover:

  • Five-Year IT Spending Forecasts: Gain access to detailed forecasts for six key enterprise industries, helping you to make informed decisions and strategic plans.
  • Top Hardware and Software Insights: Discover the leading hardware and software driving technology investments in each industry, enabling you to align your products and services with market demand.
  • Key Technology Trends: Get quick summaries of the crucial technology trends that are shaping industry spending, ensuring you stay ahead of the curve.
  • Comprehensive Industry Coverage: Explore IDC’s extensive industry coverage model within our Data & Analytics products, offering you a broad view of market specifics and opportunities.

Unlock the potential of your tech strategy with insights tailored to the European market.

Download the eBook now and navigate your industry with confidence.

Drive Growth with IDC Data & Analytics Solutions

Simplify Your Data Needs with a Single Source

Our detailed tech market datasets help you understand trends and competitor performance, empowering you to make informed decisions and drive customer innovation. Easily access the tech market insight you need when it is needed, at any step in your go-to-market journey.

Explore over 7 billion data points, 115+ technologies, 550K+ companies, and 80K+ contracts to find solutions tailored to your role and gain the confidence to lead with IDC Data & Analytics.

Empower Your Business with IDC Data Products:

  • Map market demand
  • Uncover new opportunities by industry and use case
  • Assess the competitive landscape
  • Define customer targets
  • Identify hidden partnerships

Contact us today to discover how our Data & Analytics toolkit can benefit your organization.