ESG requirements now top the risk list for businesses, surpassing cybersecurity and economic concerns. With the demand for sustainable IT solutions on the rise and IT departments playing a pivotal role in driving business value, it’s crucial to understand the market opportunity. That’s where IDC comes in.

In this comprehensive eBook, you will discover:

• The operational challenges faced by organizations striving to achieve sustainability goals.
• The driving factors behind your buyers’ adoption of sustainable technologies.
• Critical questions that will inform your market assessment.
• How to quantify the market opportunity for your sustainability solutions.

Take the first step towards success by making informed decisions and supporting your strategic planning. Download the eBook now.

Seize the competitive edge that AI offers in the dynamic landscape of sales! Our new eBook, “AI: Unleashing Strategic Sales – Driving Tech Investments in 2024,” is your strategic key to integrating AI with your sales tactics effectively.

What’s Inside for You:

• Strategies to fuse AI with your organizational strengths for unparalleled growth.
• Methods to translate the AI hype into substantial customer relationships and sales wins.
• Actionable knowledge to prepare your sales team for the AI surge affecting 2024’s tech investments.

Your Quick Access Guide Contains:

• Insights for practical sales empowerment.
• An actionable framework for tech vendor tasks, aligned with strategic goals.
• The secret to maintaining a balanced focus amidst AI’s market excitement.

Lead with Confidence in the AI Era

Still assessing whether your sales approach is future-ready? Don’t let indecision be your setback. This guide is your gateway to not just meet but exceed your sales objectives with AI integration.

Embark on Your AI Sales Journey Now: Fill out our brief form to download the complimentary eBook instantly.

Get the “Yes”!

Our sales enablement program is based on a deep understanding of your markets and buyers and the depth of relationship you need to establish. IDC’s approach to enabling marketing, sales and customer success teams is research-based and designed around your specific business goals.

IDC’s sales enablement program is designed to be refined or augmented with additional tools to help you close the business and create lasting customer relationships.

We can help you:

• Leverage the latest industry and business insights, to target your buyers’ priorities and establish trust
• Technology market training for your sales team so they can confidently speak with various personas in the buying committee
• Empower your sales conversations by linking the value of your solution
• Create interactive tools and ROI calculators that help close the business

Best-In-Class Sales Enablement Tools

Empowering teams with insights and tools to engage the market

IDC’s Sales Enablement practice is focused on helping you, as a tech vendor, improve your sales approach to drive account potential. Through in-depth research, we have come to understand the various personas in your buying committee and their priorities. We know your customers and your competitors, and we educate and empower your teams to be able to communicate the impact you can make on your customer’s business outcomes.

IDC’s Sales Enablement Practice helps you:

• Leverage the latest industry and business insights, to target your buyers’ priorities and establish a trusting relationship.
• Empower your sales conversations by linking the value of your solution.
• Create interactive tools and ROI calculators that help you close the business.

Contact us to learn more about how we can help you improve your sales performance.

As businesses evolve, the demand for deeper, more personalized insights grows. Custom analytics offer a tailored approach, allowing you to dive into specific aspects of your operations, customer behavior, and market trends that standardized data sets cannot provide. This personalized analysis is essential for strategic planning, enabling you to identify unique opportunities, optimize operations, and deliver enhanced customer experiences.

How can you determine if enhanced insights are necessary? When you need to ensure that your strategies are based on insights directly relevant to your organization’s objectives and challenges.

IDC offers more than one data solution. Our custom analytics solutions helps you:

• Identify new opportunities or adjacencies with accuracy and confidence.
• Answer questions related to specific consumer segments or niche markets, providing insights into their behaviors, preferences, and needs that standard data may not capture with sufficient granularity.
• Stay ahead of the competition by providing insights into market trends, competitor activities, and emerging opportunities.
• Dive deep into customer data to provide a more nuanced view of customer preferences, behaviors, and pain points, enabling you to tailor products, services, and customer interactions to better meet customer needs.

Maximize Your Content Marketing Performance

Create measurable digital marketing content that redefines your customer dialogue

Our experienced team in Europe works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for. We help:

• Develop compelling digital content that will engage your target audience
• Drive traffic and qualified leads to your website
• Provide instant validation through IDC’s global market intelligence

Empower your content marketing with research-driven content tools and leverage proven, high-quality content from the world’s top technology analysts that converts prospects into buyers.

Contact us today to get started.

Contact us and learn more about IDC’s Custom Solutions

Helping You Plan, Market and Sell Your Solution

Every day we help our clients learn more about their customers and markets. Learnings indicate that customer-centric marketers severely lack high-quality customer data and sales professionals need to better understand their buyer’s challenges.

Market leaders leverage IDC’s Custom Solutions for:

• Market intelligence to make better informed decisions and focus on the right markets and buyers
• Digital marketing content that is trusted, strengthens customer engagement, and is effective throughout the buyer journey
• Thought leadership content that elevates their brand positioning and drives leads
• Sales and business value tools to empower sales teams, help them better understand the technology market dynamics, and enable them to shift conversations toward value selling

Contact us today to work together on programs designed to meet your specific business goals.