Get the “Yes”!

Our sales enablement program is based on a deep understanding of your markets and buyers and the depth of relationship you need to establish. IDC’s approach to enabling marketing, sales and customer success teams is research-based and designed around your specific business goals.

IDC’s sales enablement program is designed to be refined or augmented with additional tools to help you close the business and create lasting customer relationships.

We can help you:

• Leverage the latest industry and business insights, to target your buyers’ priorities and establish trust
• Technology market training for your sales team so they can confidently speak with various personas in the buying committee
• Empower your sales conversations by linking the value of your solution
• Create interactive tools and ROI calculators that help close the business

Best-In-Class Sales Enablement Tools

Empowering teams with insights and tools to engage the market

IDC’s Sales Enablement practice is focused on helping you, as a tech vendor, improve your sales approach to drive account potential. Through in-depth research, we have come to understand the various personas in your buying committee and their priorities. We know your customers and your competitors, and we educate and empower your teams to be able to communicate the impact you can make on your customer’s business outcomes.

IDC’s Sales Enablement Practice helps you:

• Leverage the latest industry and business insights, to target your buyers’ priorities and establish a trusting relationship.
• Empower your sales conversations by linking the value of your solution.
• Create interactive tools and ROI calculators that help you close the business.

Contact us to learn more about how we can help you improve your sales performance.

As businesses evolve, the demand for deeper, more personalized insights grows. Custom analytics offer a tailored approach, allowing you to dive into specific aspects of your operations, customer behavior, and market trends that standardized data sets cannot provide. This personalized analysis is essential for strategic planning, enabling you to identify unique opportunities, optimize operations, and deliver enhanced customer experiences.

How can you determine if enhanced insights are necessary? When you need to ensure that your strategies are based on insights directly relevant to your organization’s objectives and challenges.

IDC offers more than one data solution. Our custom analytics solutions helps you:

• Identify new opportunities or adjacencies with accuracy and confidence.
• Answer questions related to specific consumer segments or niche markets, providing insights into their behaviors, preferences, and needs that standard data may not capture with sufficient granularity.
• Stay ahead of the competition by providing insights into market trends, competitor activities, and emerging opportunities.
• Dive deep into customer data to provide a more nuanced view of customer preferences, behaviors, and pain points, enabling you to tailor products, services, and customer interactions to better meet customer needs.

Maximize Your Content Marketing Performance

Create measurable digital marketing content that redefines your customer dialogue

Our experienced team in Europe works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for. We help:

• Develop compelling digital content that will engage your target audience
• Drive traffic and qualified leads to your website
• Provide instant validation through IDC’s global market intelligence

Empower your content marketing with research-driven content tools and leverage proven, high-quality content from the world’s top technology analysts that converts prospects into buyers.

Contact us today to get started.

Contact us and learn more about IDC’s Custom Solutions

Helping You Plan, Market and Sell Your Solution

Every day we help our clients learn more about their customers and markets. Learnings indicate that customer-centric marketers severely lack high-quality customer data and sales professionals need to better understand their buyer’s challenges.

Market leaders leverage IDC’s Custom Solutions for:

• Market intelligence to make better informed decisions and focus on the right markets and buyers
• Digital marketing content that is trusted, strengthens customer engagement, and is effective throughout the buyer journey
• Thought leadership content that elevates their brand positioning and drives leads
• Sales and business value tools to empower sales teams, help them better understand the technology market dynamics, and enable them to shift conversations toward value selling

Contact us today to work together on programs designed to meet your specific business goals.

Introducing our eBook: “Increase Customer Lifetime Value: A B2B Growth Marketing Guide for Tech Vendors”, designed to refine the way you engage with clients and nurture their value throughout your business relationship.

Inside the eBook:

• Strategic Data Analysis: Discover how to leverage analytics and AI to make informed marketing decisions.
• Modern Buyer’s Journey: Adjust your approach to meet the digital expectations of contemporary B2B purchasers.
• Efficient Growth Hacking: Implement innovative tactics for quick and impactful growth within the competitive tech market.

What You’ll Gain:

• Targeted Engagement: Learn to craft campaigns that deeply resonate and build long-term customer loyalty.
• Optimized Spending: Apply strategies that enhance your marketing effectiveness and ROI.
• Aligned Teams: Find out how integrated sales and marketing efforts can lead to more effective customer conversion.

Take the Next Step in B2B Marketing

For a practical guide to pushing your marketing strategy forward, fill in the form and access your exclusive IDC eBook.

Advance your strategic marketing capabilities and secure lasting success. Let’s get started.

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Tired of chasing trends? “The Anti-Trend-Guide” is your ultimate compass in the B2B tech marketing world, offering strategies that stand the test of time.

Discover what’s inside:

1. Core Pillars of Resilience: Build a solid marketing foundation.
2. Adapting to Market Turbulence: Stay agile and effective.
3. Growing Buying Centers: Engage more decision-makers successfully.
4. Decoding B2B Decision-Making: Understand and influence your clients.
5. Data and Metrics: Focus on what truly drives success.
6. Authenticity: Cut through the noise with real connections.

Download “The Anti-Trend-Guide” now and take the first step towards a marketing strategy that will not only keep you grounded during trend storms but will also elevate your B2B marketing efforts to new heights.