Successfully Engage Today's Online B2B Buyers

Unlock the door to thriving in today’s digital B2B marketplace with our exclusive eBook. Gain invaluable insights, actionable tactics, and modern strategies designed to transform your sales approach and captivate online B2B buyers.

Discover how to elevate your sales strategy, harnessing the power of modern sales enablement solutions to stay ahead of the curve.

In this eBook, you'll learn:

  • How B2B buyers will be using online information to help them make complex decisions before working with a salesperson.
  • Discover the optimal tools tailored for salespeople, strategically aligned with the buyer’s journey stage.
  • How to build trust with today’s hyper-educated buyer.

Whether you’re a seasoned sales professional or just stepping into the digital arena, this eBook is your roadmap to sales growth. Don’t miss out – download now and update your online B2B selling journey!

Become a Client

Ready to explore our tailored solutions designed to deepen your understanding of your buyers’ needs and kickstart your journey into value selling?

Demonstrate Customer Value and ROI

Target the appropriate buyers and highlight a compelling ROI with your product

Attract Leads and Accelerate Your Sales Process
By emphasizing business value and engaging in results-driven discussions with your customers, you can attract leads and speed up your sales process.

We help you:

  • Make price a non-issue for buyers
  • Measure and convey the value of your solution
  • Equip your sales teams to effectively demonstrate ROI

Insights from IDC

Maximize Customer Value with Data-Driven Solutions

Our evidence-driven resources are specifically designed to help you communicate customer value effectively. These strategic tools are crafted to overcome buyer resistance, spark lead generation, and accelerate both sales and partnerships. By leveraging these solutions, you can clearly demonstrate the benefits of your product and drive meaningful engagement with your audience.

AI on the Mind: The Imperative of Understanding Buyer Sentiment for Effective Marketing in the AI Revolution

Navigating the AI revolution requires acknowledging both its widespread adoption and the reservations it may generate. In such transformative times, having the best product alone isn’t enough. Understanding the sentiments of buyers and consumers towards the impact of your AI solutions becomes crucial for effective marketing strategies.

When it comes to game-changing solutions like AI, your content strategy must include compelling elements. In our new eBook, you will learn more about key questions to consider and how to craft a powerful content marketing strategy that enables you to establish trust and drive results.

CIO Event Series 2025

Boost your business by connecting with IT leaders driving digital transformation.

Sponsor CIO Events: Empower IT Leaders to Drive Digital Transformation

As CEOs look to CIOs to drive business impact, IT leaders are under pressure to modernize, accelerate AI collaboration, and unlock new revenue streams—while managing rising risks and skills gaps. Success now means balancing innovation and agility with stability and security.

By sponsoring IDC’s CIO Summits, you’ll engage directly with the decision-makers leading this transformation—those shaping enterprise growth and setting the AI agenda across Europe.

CIO Events 2025

CIO Summit Spain

September 23, Madrid, 150+ delegates

CIO Xchange (European coverage)

October 5-7, Marbella, Spain, 70+ delegates

CIO Summit Adriatic

October 12–14, Cavtat, Croatia, 80+ delegates

CIO Summit Portugal

November 7, Munich, Lisbon, 150+ delegates

CIO Summit Italy

November 27, Milan, 80+ delegates

CIO Summit France

December 3, Paris, 60+ delegates

 

The Building Blocks Every Procurement Program Must Have

Technology Procurement best practices are well known throughout the industry but given that there are no identified standards for practices and governance, they tend be implemented inconsistently across organizations. This is not suggesting that the practices aren’t implemented effectively but it does suggest and given our findings that many organizations are challenged with the end-to-end complete implementation of all the practices. Understanding that the practices are critical building blocks and inter-related is important for any organization that is planning to design and/or maintain an effective procurement program.

Our experts have compiled the Top 6 Practices every effective and successful procurement program must have.

Boost Your ROI with Data-Driven Account-Based Marketing

Are you ready to embrace the future of account-based marketing (“ABM”)?

While ABM has already proven its worth in the world of commercial B2B scenarios, recent developments in user data accessibility and AI-driven content generation are poised to make ABM a mainstream marketing strategy.

When executed effectively, ABM can significantly enhance your marketing ROI and accelerate your sales cycles. What’s more, ABM is equally applicable in both direct-to-buyer and partner-enabled business channels, although ecosystem ABM demands additional effort.

In this comprehensive Planning Guide, you’ll discover:

  • Nine essential steps for successful ABM planning
  • Key decisions and actionable insights for your ABM strategy
  • Crucial inputs needed to formulate a potent ABM plan

Uncover the essential considerations and decision-making inputs required for effective actions by following the nine-step roadmap outlined in IDC’s ABM Planning Guide.

Orientiamo audience e mercati nell'economia digitale

IDC è la principale società di market intelligence, servizi di advisory ed eventi nell'ambito ICT.

Oltre 1,300 analisti offrono competenze globali, regionali e locali in oltre 110 Paesi del mondo. In Italia, IDC affianca i clienti con un team e un portafoglio di soluzioni in grado di soddisfare un ampio spettro di esigenze di business management e di go-to-market, cui si aggiunge un’offerta di eventi nazionali per la vasta platea dei CXO italiani.

IDC è Analyst Firm of the Year

Per il quinto anno consecutivo, uno dei più alti riconoscimenti nel settore delle ricerche di mercato in ambito tecnologico.

Eventi in Italia ed europei

I nostri analisti e la nostra conoscenza per una gamma di eventi dedicati a CIO, dipartimenti IT e funzioni di business.

Per maggiori informazioni sui nostri eventi

Scopri i vantaggi di diventare partner di IDC negli eventi, chiedici informazioni sui nostri pacchetti di sponsorizzazione per cogliere i tuoi specifici obiettivi.

Comunicati stampa italiani

Accedi al Media Center di IDC.

Trending

Seguici su LinkedIn per restare aggiornato sui principali trend nell’ambito dell’innovazione digitale, sull’andamento dei mercati IT e sulle iniziative esclusive promosse da IDC in Italia.

Segui IDC Italia

Chiedici come possiamo aiutarti

Accélérez la transformation et l'innovation digitale

Changer la perception que le monde a de la technologie et de ses impacts

Avec plus de 1,300 analystes dans le monde, IDC offre une expertise globale, régionale et locale sur les tendances technologiques et sur les enjeux numériques des différents secteurs d’activité. Avec une couverture de plus de 110 pays, IDC aide les professionnels de l’informatique, les dirigeants d’entreprise et la communauté des investisseurs à prendre des décisions stratégiques et technologiques en se basant sur des données et des analyses factuelles.

Analyst Firm of the Year

IDC a été reconnue comme “Analyst Firm of the Year” pour la cinquième année consécutive. Cette distinction valorise l’expertise sectorielle d’IDC ainsi que la qualité du travail fournie, sur toutes les zones géographiques couvertes

Prochaines conférences en France

Les évènements IDC, dédiés aux DSI, Directions IT et Directions métiers, s’appuient sur l’expertise de nos analystes et sur notre connaissance des marchés technologiques

  • Future Tech Summit

    Location: Paris, France

    13 novembre 2025 | In-Person Format

  • CIO Summit

    Location: Paris, France

    3 décembre 2025 | In-Person Format

Devenez partenaires de nos événements

Que votre priorité concerne la visibilité de votre marque, votre leadership d’opinion ou la génération d’opportunités, les événements IDC sont le point de rendez-vous des décideurs qui souhaitent s’informer sur les tendances du marché, sur les solutions innovantes et échanger avec leurs pairs.

Les communiqués de presse IDC

Retrouvez ici l’ensemble de nos communiqués de presse

Trending

Suivez nous sur Linkedin pour rester au fait des principales tendances de l’innovation digitale, du marché IT français et des initiatives exclusives lancées par IDC en France.

Suivre IDC France

Contactez-nous pour évaluer comment accélérer votre croissance

European government consulting

Monitoring and benchmarking ICT markets to offer economic and policy analysis to EU decision makers

  • Explore

    Consulting and research support to the European Commission and other EU Institutions for the development of research and innovation Strategies

  • Align

    Research and consulting services package for Horizon 2020 collaborative projects in partnership with European Vendors, Research Centres and Academia

  • Engage

    Offline and online stakeholder engagement activities. Organization of thematic events, networking sessions, workshops

Leveraging IDC value for the EU community

From Big Data to Internet of Things, our portfolio covers a wide array of research domains. Explore our current and past research and consulting projects.

Data Spaces – PiSTiS

Promoting and incentivising Federated, Trusted, and fair sharing and trading of interoperable data assets

Data Spaces – UPCAST

Universal Platform Components for Safe Fair Interoperable Data Exchange, Monetisation and Trading

Data Spaces – GREAT

Green Deal Data Space

Data Spaces – PLOOTO

Product Passport through Twinning of Circular Value Chains

Data Spaces – DATA SPACE 4.0

Setting the Pathway Towards a Common European Manufacturing Data Space

High Performance Computing – Graph-Massivizer

Extreme and Sustainable Graph Processing for Urgent Societal Challenges in Europe

Computing Continuum – HiPEAC

High Performance, Edge And Cloud computing

Digital Skills – LeADS

Leading Europe’s Advanced Digital Skills by providing knowledge, guidance and best practices to shape the digital future

Data Spaces – DATES

European Data Space for Tourism

Semiconductors – ALLPROS.eu

Reinforcing Europe’s competitiveness in processors and semiconductors

Big Data – European Data Market

Study on behalf of the European Commission DG Connect

Semiconductors – Semiconductors Market Data by Feature Size, Sector and Region

UNLOCK – UNLOCK CEI

Unlocking the Cloud Edge IoT demand potential in Europe

Digital Transformation (DX) – ATI

Advanced Technologies for Industry

Digital Transformation (DX) – OPEN DEI

Aligning Reference Architectures, Open Platforms and Large-Scale Pilots in Digitising European Industry

Big Data – EUHubs4Data

European Federation of Data-Driven Innovation Hubs

Artificial Intelligence (AI) – AI-SPRINT

AI in Secure Privacy-preserving Continuum

5G – 5G EVE

5G European Validation Platform for Extensive Trials

Cloud Computing – H-CLOUD

Horizon Cloud

Digital Transformation (DX) – eGovernment Benchmarking

Digital Transformation (DX) – ELISE

Leveraging the Power of Location Information and Technologies to Improve Public Services at Local Level

Other – Study on Service Portfolio Development and Business Case for CEF Automated Translation

Language Technologies

Big Data – DataBench

Evidence-Based Big Data Benchmarking to Improve Business Performance

Big Data – e-SIDES

Ethical and Societal Implications of Data Science

5G – Global5G.org

Global Vision, Standardisation and Stakeholder Engagement in 5G

Internet of Things (IoT) – CREATE-IoT

Cross-Fertilisation Through Alignment, Synchronisation and Exchange for IoT

Other – HUB4NGI

An Innovation Hub for the Next-Generation Internet

Cloud Computing – Switching Between Cloud Providers

Big Data – Impact Evaluation of the Open Data Incubator Europe

Explore European Government Consulting

IDC4EU Latest research offers full access to our research materials and documents. Organized by research domain and project, they are regularly updated to provide the latest insights.

eGovernment Benchmark 2022

Aug 28, 2022

The results of the new European Data Market study are out

Jun 30, 2022

Skills for Data: How to Overcome Skills Gaps and Develop Competent Data Professionals

Dec 01, 2021

eGovernment benchmark 2021

Nov 22, 2021

JRC State of the Art Report: Leveraging the Power of Location Information and Technologies to Improve Public Services at the Local Level

Oct 28, 2021

Data-Driven Stories: Data Sharing in Construction

May 19, 2021

European Data Market 21-23, Second Report on Facts & Figures

May 07, 2021

European Data Market 21-23, Digital Sovereignty in the EU: A convoluted Journey

May 07, 2021

European Data Market 21-23, Skills for Data: How to Overcome Skills Gaps and Develop Competent Data Professionals

May 07, 2021

Success Stories and Good Practices

Dec 23, 2020

Evaluation of Business Performance

Oct 31, 2020

Success Stories and Best Practice Guide

Oct 22, 2020

Cloud Computing Portfolio

Jun 24, 2020

Learn more about how IDC research and data can support your business.

Become a Partner of the IDC Xchange Program 2025 and strengthen your marketing strategy.

What is the IDC Community Xchange program?

A unique program comprising exclusive communities of IT senior decision makers and LOBs from Europe’s leading organizations. These networks are built by and for IT and LOB leaders to share ideas and discuss strategies and leadership challenges through peer-to-peer insight and collaboration.

The Xchange Event uniquely combines networking and thought leadership in a groundbreaking way.

Through an original format, the series allow you to connect and reconnect multiple times with prospects throughout the 2-day event.

Xchange Events 2025

  • Utilities Xchange
    March 10-11, Venice
  • Future of Work Xchange
    April 7-8, Vienna
  • AI & Data Xchange
    May 12-13, Vienna
  • CIO Xchange
    October 5-7, Marbella
  • CISO Xchange
    November 9-10, Marbella