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About IDC AI Use Case Discovery Tool

Designed for B2B marketers, our tool helps you simplify AI adoption, boost thought leadership and enhance brand credibility. By engaging your prospects and customers, you’ll gain valuable insights into their most relevant AI applications and challenges, allowing you to prioritize the use cases that matter most.

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How it works:

  • As part of the tool’s user experience, tech buyers get to select the function-specific business KPIs that matter most to them.
  • With personalized reports that the tool generates, your customers and prospects can identify and prioritize GenAI use cases that best align with their objectives.
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Why choose IDC’s AI Use Case Discovery Tool?

  • Boost your thought leadership

  • Simplify buying decisions

  • Strengthen your brand positioning

  • Unlock valuable customer insights

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Increase credibility and gain buyer trust

Reach new customers with innovative content and elevate your brand’s position in the market.

Thought leadership support for marketing innovators

B2B buyers expect you to provide relevant information, when and how they need it. They also want an on-going enriching relationship. Thought leadership programs integrate into broader campaigns to support brand building as well as sales and partner activation.

We help you:

  • Conduct research and create custom marketing content that generates and nurtures leads
  • Increase brand awareness and media coverage
  • Provide you with digital distribution rights to license and share IDC published research with your target audience
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Elevate awareness, increase media exposure, and generate leads

Every sales conversation needs to be relevant to your buyers’ needs.

  • Spotlight Papers

  • InfoBriefs

  • Impact Analysis

  • Lead Gen Tools

  • AI Use Case Discovery Tool

Engage hard to reach customers and elevate brand positioning

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About IDC Barometers

IDC Barometers are crafted to provide you with a deeper insight into competitor performance, analyze industry spending across specific markets or regions, and evaluate the performance or health of partners.

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Each Barometer incorporates the following components to deliver thorough and impactful analyses:

  • IDC Knowledge Base: Utilizing IDC’s vast Knowledge Base of data, we offer swift insights into your market, product portfolio health, competitor activities, and spending trends.
  • Expert Insights: Each Barometer program includes a lead IDC analyst who synthesizes the findings from the Barometer(s) with their expert analysis and critical guidance.
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Why choose an IDC Barometer?

  • Enhance quarterly business reviews with data and expert insights.

  • Create business cases for new products, ventures, or partnerships.

  • Swiftly access data to assess business decisions.

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About IDC Analyst Pulse

An IDC Analyst Pulse collects varied insights from IDC analysts regarding essential questions you may have about your business, including messaging effectiveness, market entry obstacles, or product launches in specific industries.

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Each IDC Analyst Pulse encompasses the following components:

  • Varied Analyst Perspectives: Each Analyst Pulse program features multiple IDC analysts, alongside a lead IDC analyst who compiles the findings for you.
  • Rapid Market Guidance: By engaging IDC analysts through surveys and interviews, we provide swift and thorough market insights across various industries, countries, and technology sectors.
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Why opt for an IDC Analyst Pulse?

  • Strengthen marketing messaging or product launch strategies.

  • Achieve a clearer insight into market sentiment.

  • Tackle the pressing need to comprehend competitive positioning.

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Sales and marketing strategies fueled by actionable market intelligence

Strategically navigate intricate market landscapes, enhance performance, and promote targeted growth across all areas of operation.

Market insights backed by expert analyst guidance

IDC Strategic Market Insights provides you and your team with key facts and insights from over 1,300 global analysts, powered by our advanced Data & Analytics platform. Streamline your decision-making with Rapid Modules that deliver prompt guidance, empowering you to implement the right strategies to accelerate growth.

With IDC Strategic Market Insights, driving your business objectives has never been simpler. Gain confidence with expert analyst support and cutting-edge market insights at your fingertips.

Rapid Modules provide you with fast, actionable insights on key areas such as:

  • Customer development and retention
  • Market entry for new product launches
  • Macro-economic impact
  • Partner development
  • Sales and account development

Enhance your planning with rapid strategic insights

Our rapid modules provide you with actionable insights quickly, empowering you to make informed decisions and stay ahead in a dynamic market.

  • IDC Barometers

  • IDC Analyst Pulse

“Recently, a significant trend we’ve observed in IDC SMI engagements is the focus on positioning for AI.”

IDC strategic market insights assists essential roles including:

  • CFOs: Provides intelligence for optimizing capital and workforce allocation to achieve optimal financial performance.
  • CEOs: Identify markets that ensure sustained competitive advantage while addressing changing market dynamics and growth opportunities.
  • Marketing Teams: Tackles the challenge of comprehending complex market trends, opportunities, and consumer behavior to develop targeted strategies with assurance.
  • Sales Operations Teams: Focus efforts for maximum effectiveness in selected regions, industries, or segments.
  • Market Intelligence: Identify growth opportunities and make informed decisions with in-depth insights into market adjacencies and competitive landscapes.

Navigate complex decisions with expert strategic insights

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About IDC Sales Playbooks

Leverage IDC’s research and deep understanding of IT buyers to help your sales professionals understand a market’s (technology or geography) trends and drivers, talk about common buyer challenges and needs and how your solution can address these.

Why choose a Sales Playbook?

  • Market context and background

  • Talking points that speak to your buyer’s needs

  • Identified pain points and opportunities to sell

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About IDC Sales Mastery Classes

IDC Sales Mastery Classes are persona and industry-specific. IDC Analysts and consultants deliver an interactive master class taking sales on a journey from high level macro trends through to the role of your technology and how to engage with key C-level personas in the topic.

Why choose a Sales Mastery Class?

  • Aligns your sales force on best practices and value proposition

  • Virtual sessions can attract several thousands of sales, marketing, value management and internal stakeholders

  • Can be hosted on your LMS for up to 12 months

  • Outcome and task-based actions, with account planning frameworks to take learnings to the field immediately

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About IDC Sales Education Workshops

IDC’s sales education workshops are run by IDC senior Analysts and offer account teams and sales managers an interactive forum to better understand market drivers and the key challenges faced by end users.

Why choose a Sales Education Workshop?

  • Relevant trends impacting your market or industry

  • Custom recommendations for guiding sales conversations

  • Competitive insight

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About IDC Digital Coaching

Live online sales training workshop, or digital coaching, are conducted by expert IDC CSPs covering critical or trending technology and/or industry topics. These digital coaching sessions are designed to help your sales team and/or partners understand relevant trends, buyer needs, and industry nuances.

Why choose a Digital Coaching?

  • Gain the critical understanding of the buyer’s perspective that sales teams need

  • Learn opportunity identification questions and key talking points

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About IDC’s Partner Shortlist With Profiles

Our enhanced solution takes precision to the next level for discerning B2B tech marketing executives. Beyond the Partner Shortlist, this product offers a deeper layer of insight by incorporating tailored profiles for each recommended partner. This sophisticated addition goes beyond by providing critical information sourced from our analysts.

From SWOT analyses and synergies with vendors to organizational size, market share, and distribution channels—the Partner Shortlist with Profiles ensures that you not only have a curated list but also a comprehensive understanding of each potential partner’s landscape.

Why Choose IDC’s Partner Shortlist With Profiles?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Receive a tailored list of motivated partners that directly aligns with your partnering strategies

  • Effortlessly gain competitive insights by identifying potential collaborators’ current partners

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