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Build new sales skills and shorten your sales cycle

Engage prospects and create a compelling buyer experience with relevant sales conversations focused on business outcomes.

Empower your sales force

To capture today’s buyers, sales and marketing buyer engagement strategies must be aligned. IDC’s Sales Enablement practice empowers organizations to sell more effectively and helps connect and align your marketing and sales efforts.

We help you:

  • Facilitate persuasive sales conversations with buyers and C-level executives
  • Align digital marketing conversations with interpersonal sales conversations
  • Educate sellers on the market, buyer personas and business challenges
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Build a value-based sales enablement strategy

Every sales conversation needs to be relevant to your buyers’ needs.

Successfully Engage Today's Online B2B Buyers

Gain essential insights, practical tactics, and cutting-edge strategies to transform your sales approach and effectively engage online B2B buyers. Discover how to enhance your sales strategy with modern sales enablement solutions to stay ahead.

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Empower your sales conversations to engage today's buyers

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Revolutionize your approach to decision making

Reshape the way you navigate choices for enhanced market potential. Enhance your data options for deeper insights.

Tailored analytics designed just for you

Leverage our team of global analysts to explore custom analytics that dive deeper, providing unmatched insights that go beyond the confines of conventional market data.

We help you:

  • Uncover new growth opportunities
  • Understand your competition
  • Get ahead of trends shaping your market(s)
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Better informed strategies start with custom intelligence

No two businesses are alike, and neither should your analytics solutions be. We tailor our offerings to suit your unique requirements. Backed by a team of seasoned global analysts and cutting-edge technology, we bring unparalleled expertise to your fingertips.

  • Understand your market

    Forward-thinking research and competitive insights with the kind of intelligence that validates the market for tech solutions and identifies new business opportunities.

  • Accurate market forecasts

    We help corporate finance professionals measure and improve performance in existing markets, with data to inform processes of deploying capital and resources.

  • Accurate sales targets

    Sales managers work with us to understand how the market is growing, plan sales targets and inform compensation plans.

The Critical Role of Market Intelligence in Business Mastery

Marketing leaders should continuously assess their markets and adapt with agility, using customized data for informed decision-making. Explore how these trends are shaping the future of marketing!

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Get one source of market intelligence and understand market performance

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About IDC Spotlight Papers

Spotlight Papers provide an IDC Analyst expert perspective on topics such as business, technology or industry challenges and trends, followed by a profile section highlighting your company or solution.

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Why choose a Spotlight Paper?

  • Help your customers identify the challenges they are facing

  • Objectively showcase your company and solutions you offer

  • Compel buyer engagement and convey how your solutions address their challenges

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About IDC InfoBriefs

An IDC InfoBrief offers data-driven research content, in a visually appealing format. It focuses on audience-essential data, based on published and/or primary research. This document highlights a market or technology analysis, with a high-level analyst assessment of audience needs and desired strategies for technology adoption.

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Why choose an InfoBrief?

  • Content that is visually appealing, expertly designed and easy to digest

  • InfoBriefs resonate with a C-level audience

  • Highlights a market or technology analysis

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About IDC Customer Case Studies

Validate your company and solutions with an IDC Customer Case Study. IDC Customer Case Studies discuss challenges and solutions in business and technology in an IDC-branded article format. Each document includes project details such as implementation description, benefits of technology implementation, and project challenges.

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Why choose a Customer Case Study?

  • Give your customers the confidence to trust and purchase from your company and adopt your solutions

  • Nurture and convert leads to purchase your products and services

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About IDC Analyst Connections

IDC Analyst Connections leverage a question and answer format between your company and an IDC Analyst. Each Analyst Connection focuses on market or technology trends/predictions that address specific concerns and needs of the target audience.

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Why choose an Analyst Connection?

  • Top of funnel thought leadership piece to introduce a point, or concept, to your audience

  • High level discussion

  • Digestible topic

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About IDC Analyst Briefs

IDC Analyst Briefs are thought leadership discussion papers focused on market, technology trends and predictions that address specific concerns and needs of the target audience. Each Analyst Brief leverages IDC Research and an Analyst point of view.

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Why Choose an Analyst Brief?

  • Top of funnel thought leadership piece to introduce a concept to your audience

  • High level discussion

  • Digestible topic

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Maximize your content marketing performance

Create measurable digital marketing content that redefines your customer dialogue.

Build campaigns that trigger a response

Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.

We help you:

  • Develop compelling digital content that engages your audience
  • Drive traffic and qualified leads
  • Provide instant validation through IDC’s worldwide market intelligence
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Customer-trusted content across every journey stage

Proven quality content, fueled by the world’s top tech analysts, that turns prospects into buyers.

Licensed and customized content formats

IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers’ market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.

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A Tech Marketer’s Guide in the Age of GenAI: Crafting Unique Narratives

In today’s digital environment, where AI can produce content in seconds, marketers encounter a distinct challenge: How do we create narratives that truly stand out? Let’s dive into strategies for developing compelling and unique stories in the age of generative AI (GenAI).

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Empower your content marketing with research-driven tools

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About IDC Business Value White Papers

IDC Business Value White Papers offer in-depth ROI and business value analysis of your company’s products and solutions. Based on thorough interviews with your end-users, IDC analysts collaborate with you to create valuable content that highlights the business value and return on investment of your technology or offerings.

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Each White Paper integrates the following elements to provide comprehensive and compelling analyses:

  • Customer interviews
  • Business value analysis
  • Expert analyst insights

Why choose a Business Value White Paper?

  • Provides a persuasive and comprehensive financial justification for investing in your company’s products or solutions, derived from detailed user interviews

  • Showcases significant cost savings, operational enhancements, and business KPI improvements achieved with your products or solutions

  • Utilizes customer testimonials and use case examples to highlight the customer perspective

  • Data and insights can be utilized to enhance various other assets, including lead generation tools

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About IDC Business Value Snapshot Tools

Provide your buyers with a business value assessment of your solution through our web-based, self-service calculator. Based on IDC’s comprehensive research, these interactive calculators tie in your solution benefits and include up to five assessment questions.

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The IDC Business Value Snapshot Tool offers the following features:

  • Web-based, self-service calculator
  • IDC Research integration
  • Engaging, interactive experience
  • Personalized Business Value Snapshot Report
  • Lead generation capabilities
  • Lead generation

Why Opt for a Business Value Snapshot Tool?

  • Clearly illustrate the return on investment, value, and impact of your products and services through actual customer experiences.

  • Inform buyers and foster outcome-driven discussions.

Ready to contact an IDC Custom Solutions Expert?

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