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About Partner Shortlist

Our partner shortlist is an invaluable tool for B2B tech marketing executives seeking to optimize their channel strategy. This sophisticated solution streamlines the partner selection process by providing a meticulously curated list of the most pertinent and impactful channel partners tailored to your specific business requirements.

The Partner Shortlist, which includes Analyst rationale and consultation, is designed to align seamlessly with your strategic objectives. More than just a list, it stands as a strategic asset, refining and elevating your channel strategy to achieve unparalleled marketing success.

Why Choose IDC’s Partner Shortlist?

  • Inform your channel partner go-to-market strategies, and identify, evaluate and select partners

  • Data structured by demographics, technologies, sectors, industries served and more

  • A meaningful and manageable set of partner candidates compiled by IDC Analysts

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Improve your partner influence and investment

Through IDC’s Partnering practice, we work with you to identify, evaluate and recruit partners.

Actionable partner intelligence, competitive channel insights and tools

Our team provides actionable partner intelligence, competitive channel insights, and tools to help you manage successful partnering programs. The goal is to improve influence with partners and maximize the return on business partnering investment.

We help you:

  • Identify channel partners in your segments that will help you achieve sales objectives
  • Set up a framework to evaluate the best channel partners for your goals
  • Optimize your partner marketing strategy for enhanced effectiveness, driving increased revenue
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Pinpoint the right channel partners for your business

Unleash unprecedented growth and accelerate your go-to-market strategy

  • Partner Shortlist

  • Partner Shortlist with Profiles

Create high impact partner marketing programs

We help clients with a proven partner methodology and approach.

  • Optimal targeting

    • Define Best Partners
    • Provide Partner Data
    • Prioritize and Short List Partners

  • Faster to market

    • Improve Recruitment Rates
    • Save time with Mature Partners
    • Shorten Sales Cycle

  • Measurable results

    • Increase Revenue
    • Reduce Costs
    • Competitive Insights

Your trusted path to driving business growth

Elevate your partner marketing strategy by crafting a thriving partner ecosystem that starts with precise partner network data, guiding you in the strategic selection and organization of optimal channel partners. Watch collaboration unfold seamlessly, cultivating sustainable growth for your business.

Improve your influence with partners and maximize return on your partnering investment

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Compelling, flexible content with analyst insights

Licensed or customized content helps free your time and fills your calendars with thought leadership content filled with analyst insights.

IDC’s Licensed and Customized Marketing Content

Adaptable content built around your businesses’ brand association with relevant technology topics and trends and leveraging expert opinion from the CSP community.

We help you:

  • Develop custom assets tailored to your businesses’ marketing messages
  • Create thought leadership content that associates your brand with industry-recognized credibility
  • Provide you with digital distribution rights to license and share IDC published research with your target audience
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Licensed and customized content approach

Marketing content that integrates with your digital marketing campaigns

  • Licensed content

    Digital distribution rights for an existing published IDC document or excerpt provide you with a license to share the research with your target audience.

  • Customized content

    IDC White Paper or Spotlight, pulls from IDC’s published research, and combines it with customized insight and commentary from an IDC analyst.

Licensed vs. Customized Content. How to Choose Which is Right for You.

Developing compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle is not a simple task. It is a time and cost struggle to create the varying content that your buyer is looking for at each stage of their journey.

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Empower your content marketing with research-driven options

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Build new sales skills and shorten your sales cycle

Engage prospects and create a compelling buyer experience with relevant sales conversations focused on business outcomes.

Empower your sales force

To capture today’s buyers, sales and marketing buyer engagement strategies must be aligned. IDC’s Sales Enablement practice empowers organizations to sell more effectively and helps connect and align your marketing and sales efforts.

We help you:

  • Facilitate persuasive sales conversations with buyers and C-level executives
  • Align digital marketing conversations with interpersonal sales conversations
  • Educate sellers on the market, buyer personas and business challenges
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Build a value-based sales enablement strategy

Every sales conversation needs to be relevant to your buyers’ needs.

Successfully Engage Today's Online B2B Buyers

Gain essential insights, practical tactics, and cutting-edge strategies to transform your sales approach and effectively engage online B2B buyers. Discover how to enhance your sales strategy with modern sales enablement solutions to stay ahead.

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Empower your sales conversations to engage today's buyers

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Revolutionize your approach to decision making

Reshape the way you navigate choices for enhanced market potential. Enhance your data options for deeper insights.

Tailored analytics designed just for you

Leverage our team of global analysts to explore custom analytics that dive deeper, providing unmatched insights that go beyond the confines of conventional market data.

We help you:

  • Uncover new growth opportunities
  • Understand your competition
  • Get ahead of trends shaping your market(s)
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Better informed strategies start with custom intelligence

No two businesses are alike, and neither should your analytics solutions be. We tailor our offerings to suit your unique requirements. Backed by a team of seasoned global analysts and cutting-edge technology, we bring unparalleled expertise to your fingertips.

  • Understand your market

    Forward-thinking research and competitive insights with the kind of intelligence that validates the market for tech solutions and identifies new business opportunities.

  • Accurate market forecasts

    We help corporate finance professionals measure and improve performance in existing markets, with data to inform processes of deploying capital and resources.

  • Accurate sales targets

    Sales managers work with us to understand how the market is growing, plan sales targets and inform compensation plans.

The Critical Role of Market Intelligence in Business Mastery

Marketing leaders should continuously assess their markets and adapt with agility, using customized data for informed decision-making. Explore how these trends are shaping the future of marketing!

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Get one source of market intelligence and understand market performance

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About IDC Spotlight Papers

Spotlight Papers provide an IDC Analyst expert perspective on topics such as business, technology or industry challenges and trends, followed by a profile section highlighting your company or solution.

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Why choose a Spotlight Paper?

  • Help your customers identify the challenges they are facing

  • Objectively showcase your company and solutions you offer

  • Compel buyer engagement and convey how your solutions address their challenges

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About IDC InfoBriefs

An IDC InfoBrief offers data-driven research content, in a visually appealing format. It focuses on audience-essential data, based on published and/or primary research. This document highlights a market or technology analysis, with a high-level analyst assessment of audience needs and desired strategies for technology adoption.

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Why choose an InfoBrief?

  • Content that is visually appealing, expertly designed and easy to digest

  • InfoBriefs resonate with a C-level audience

  • Highlights a market or technology analysis

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About IDC Customer Case Studies

Validate your company and solutions with an IDC Customer Case Study. IDC Customer Case Studies discuss challenges and solutions in business and technology in an IDC-branded article format. Each document includes project details such as implementation description, benefits of technology implementation, and project challenges.

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Why choose a Customer Case Study?

  • Give your customers the confidence to trust and purchase from your company and adopt your solutions

  • Nurture and convert leads to purchase your products and services

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About IDC Analyst Connections

IDC Analyst Connections leverage a question and answer format between your company and an IDC Analyst. Each Analyst Connection focuses on market or technology trends/predictions that address specific concerns and needs of the target audience.

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Why choose an Analyst Connection?

  • Top of funnel thought leadership piece to introduce a point, or concept, to your audience

  • High level discussion

  • Digestible topic

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About IDC Analyst Briefs

IDC Analyst Briefs are thought leadership discussion papers focused on market, technology trends and predictions that address specific concerns and needs of the target audience. Each Analyst Brief leverages IDC Research and an Analyst point of view.

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Why Choose an Analyst Brief?

  • Top of funnel thought leadership piece to introduce a concept to your audience

  • High level discussion

  • Digestible topic

Contact IDC Custom Solutions

Let's Get Started