Maximize your content marketing performance

Create measurable digital marketing content that redefines your customer dialogue.

Build campaigns that trigger a response

Our team works with you to define relevant success metrics and then build your campaigns with research-based content your buyers are looking for.

We help you:

  • Develop compelling digital content that engages your audience
  • Drive traffic and qualified leads
  • Provide instant validation through IDC’s worldwide market intelligence

Customer-trusted content across every journey stage

Proven quality content, fueled by the world’s top tech analysts, that turns prospects into buyers.

Licensed and customized content formats

IDC’s unique content is proven to fuel purchase decisions and gets noticed in a hyper-educated buyers’ market. For greater flexibility and speed to market, our content can be licensed or you can select customized content that elevates your thought leadership.

A Tech Marketer’s Guide in the Age of GenAI: Crafting Unique Narratives

In today’s digital environment, where AI can produce content in seconds, marketers encounter a distinct challenge: How do we create narratives that truly stand out? Let’s dive into strategies for developing compelling and unique stories in the age of generative AI (GenAI).

Empower your content marketing with research-driven tools

About IDC Business Value White Papers

IDC Business Value White Papers offer in-depth ROI and business value analysis of your company’s products and solutions. Based on thorough interviews with your end-users, IDC analysts collaborate with you to create valuable content that highlights the business value and return on investment of your technology or offerings.

Each White Paper integrates the following elements to provide comprehensive and compelling analyses:

  • Customer interviews
  • Business value analysis
  • Expert analyst insights

Why choose a Business Value White Paper?

  • Provides a persuasive and comprehensive financial justification for investing in your company’s products or solutions, derived from detailed user interviews

  • Showcases significant cost savings, operational enhancements, and business KPI improvements achieved with your products or solutions

  • Utilizes customer testimonials and use case examples to highlight the customer perspective

  • Data and insights can be utilized to enhance various other assets, including lead generation tools

Ready to contact an IDC Custom Solutions Expert?

About IDC Business Value Snapshot Tools

Provide your buyers with a business value assessment of your solution through our web-based, self-service calculator. Based on IDC’s comprehensive research, these interactive calculators tie in your solution benefits and include up to five assessment questions.

The IDC Business Value Snapshot Tool offers the following features:

  • Web-based, self-service calculator
  • IDC Research integration
  • Engaging, interactive experience
  • Personalized Business Value Snapshot Report
  • Lead generation capabilities
  • Lead generation

Why Opt for a Business Value Snapshot Tool?

  • Clearly illustrate the return on investment, value, and impact of your products and services through actual customer experiences.

  • Inform buyers and foster outcome-driven discussions.

Ready to contact an IDC Custom Solutions Expert?

About IDC Business Value Buyer Conversation Guides

Leveraging IDC’s extensive research and understanding of IT buyers, these guides prepare your sales teams for high-impact conversations with executive-level decision-makers. By aligning with buyer expectations and priorities, these guides help your sales team engage effectively and present compelling value propositions.

IDC’s Business Value Buyer Conversation Guides provide:

  • High-level executive insights
  • Research-backed content
  • Identification of challenges and alignment with solutions
  • Focus on business outcomes
  • Structured frameworks for impactful conversations

Why opt for a Buyer Conversation Guide?

  • Equip your sales team with a clear understanding of your buyers and their challenges

  • Accelerate the sales cycle with targeted talking points that address buyer needs

Ready to contact an IDC Custom Solutions Expert?

Showcase customer value and ROI

IDC Business Value delivers a powerful, evidence-based view of how technology investments drive organizational success and financial performance.

Generate leads and shorten your sales cycle

Our tailored research and analysis quantify the economic impact of your technology, emphasizing financial benefits, productivity gains, and cost savings.

Through detailed case studies, real-world use cases, and strategic presentations, we help you effectively communicate the value of your technology. Plus, our insights accelerate lead generation and shorten the sales cycle by equipping you with the tools to clearly articulate and prove the value of your solutions to stakeholders.

Our Business Value solutions enable you to demonstrate the clear benefits of your offerings, positioning them as the best investment for your customers by:

  • Eliminate price as a buyer concern
  • Quantify and communicate your solution’s value
  • Train your sales teams on demonstrating ROI

Solutions to help you communicate customer value

Explore evidence-driven resources strategically crafted to overcome buyer resistance, ignite lead generation, and catalyze sales and partnerships.

  • Business Value White Papers

  • Business Value Snapshot Tools

  • Buyer Conversation Guides

“Partnering with IDC really opened our eyes to the value we bring to our customers. Their Business Value tools helped us measure the real impact of our solutions. Those insights have been a game-changer for shaping our own strategy.”

IDC business value supports key roles such as:

  • CFOs: Get detailed Return on Investment (ROI) and Total Cost of Ownership (TCO) models to make informed financial decisions and justify investments.
  • CIOs: Demonstrate the strategic value and impact of your technology on modern business.
  • Sales and Marketing Teams: Communicate the value of technology solutions, address pricing concerns, and demonstrate ROI to customers.
  • IT Managers: Benchmark against industry standards and best practices to align investments with goals.
  • Business Analysts: Gain insights to measure the economic impact of technology solutions and aid in strategic planning.

Showcase the ROI and customer value of your solutions

Generate leads and accelerate new business

You have unique objectives. We have custom solutions.

Custom sales enablement programs to empower sales, value management and customer success teams.

Top priorities:

Need a personal approach? Contact us.

Partner intelligence and tools to help you identify, evaluate and recruit partners.

Top priorities:

Need a personal approach? Contact us.

Leverage trusted trends and data for a powerful go-to-market strategy

IDC’s framework helps you assess the market, better demonstrate customer value, increase qualified lead generation, target new growth opportunities and elevate your brand awareness.

Empower your market intelligence, content marketing, and sales with research-driven tools

Global view. Local expertise.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. Their collective analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve key business objectives.

Learn more about how IDC research and data can support your business.

Research methodologies

At IDC, we recognize our obligation to maintain objectivity, integrity, and independence in all of our research and analysis. Our analysts employ rigorous methodologies to ensure consistency and accuracy across our research products, coverage areas, and geographies.

Tech Buyer methodologies

Our research methodologies empower the Tech Buyer community to make informed decisions that minimize risk and reduce implementation time while staying on top of critical trends. Explore our Tech Buyer research documents below.

Understand business requirements and technology options

Track the adoption of emerging technologies and their projected impact on tech buyer strategies.

IDC Futurescape

Ten Predictions from IDC for the next 5 years to help you identify issues in a three-year planning cycle.

Value: Understand the timeframe and magnitude of technology change and evaluate IT initiatives’ business value.


IDC Market Glance

High level document (30,000-foot level) that captures the key segments in a technology market, and within each category significant companies.

Value: Understand key segments and companies within each, consistently with transparent methodology.


IDC Perspective

A report that focuses on a solution with a situation overview, key takeaways, and recommended actions.

Value: Provide insights and guidance into solutions and challenges faced by tech buyers.


IDC Survey Spotlight

A two-sided PowerPoint capturing key tech buyer related survey data and then providing observations and insights on its application to tech buyers.

Value: Short, concise data and insights to drive decisions and provide a peer perspective.


IDC Techbrief

Outlines of new technologies that provide analysis of benefit, risk, adoption rate and costs.

Value: IDC TechBriefs quickly bring you up to speed on new technologies.


IDC TechScape

Classifications of emerging technologies by their impact and peak adoption timeframe.

Value: IDC TechScapes help you mitigate risk in new technologies adoption by helping you align strategy and risk tolerance.


Create strategy for technology initiative

Assess organizational maturity and readiness for technology initiatives with guidance on business cases and IT investments.

IDC MaturityScape

Roadmap of 3-5 dimensions / maturity levels for technologies and targets for maintaining competitiveness or achieving industry superiority.

Value: Provides a framework for technology strategies and identifies elements to address while aligning them to business goals.


IDC MaturityScape Benchmark

Objectively compares peer classes and classifies emerging technologies by their impact and peak adoption timeframe.

Value: Benchmarks help you compare where you are relative to peers, making it easier to build a consensus around technology priorities.


IDC Planning Guides

Aggregation of multiple research reports into a guide to help organizations delivery technology.

Value: Curates and connects research report to create a holistic approach to a solution.


IDC PlanScape

Outlines of new technologies that define approaches, key players, benefits, risks, timelines, resources, and likely business outcomes.

Value: Helps you architect and prepare the case for technology initiatives that are aligned with business goals, scoped to succeed, and properly resourced.


IDC Tech Buyer Presentation

A presentation discussing a technology or solution accompanied by supporting data.

Value: Easily digestible and reusable insights, observations, and data to provide organizations with a quick understanding of a subject and drive action.


Implement a technology initiative and optimize

Examine how tech buyer organizations are implementing technology initiatives with insight into use cases and best practices.

IDC Innovator

Presents suppliers using innovative technologies, approaches, or business models.

Value: Speed vetting of suppliers by singling out the most innovative practices and vendors.


IDC Marketscape

An unbiased consistent methodology to assess technology supplier offerings and strategy.

Value: Assessing vendors with a consistent transparent methodology speeds time to a short list and mitigates risks.


IDC PeerScape

An IDC PeerScape identifies peer business practices to emulate or avoid.

Value: Allows you to focus on practices with the most impact on success, driving business value.


IDC Productscape

Compares stated features of products in a category.

Value: Reduces effort in assessing technology vendor fit to organizational requirements.

 


Tech Supplier methodologies

IDC’s unique research model captures the nuances of local and regional markets while adhering to a consistent set of methodologies that strengthen and differentiate our global coverage. Explore our Tech Supplier research documents below.

Identify technology trends and market opportunities

Optimize decision making with insights into technology trends, buyer intention, market size, and competitive landscape.

IDC Survey

Survey-driven analysis of technology, business, and market trends.

Provides technology suppliers with survey-based insights and actionable advice to better inform decision making.


IDC Survey Spotlight

Succinct, data-driven insight and analysis of technology and business trends.

Helps inform and improve tech supplier planning by providing critical and timely insights into technology and business trends.


Market Analysis Perspective (MAP)

Concise technology market views complemented by analyst insight into the impact of future trends.

Helps tech suppliers better:

  • Assess market opportunities
  • Identify competitive landscapes
  • Optimize go-to-market strategies
  • Define market strategies and road maps
  • Analyze leading market indicators

Market Forecast

Forecast of a single market or group of related markets.

Helps tech suppliers identify future opportunities and build growth plans by providing insight into:

  • Market size
  • Market drivers
  • leading market indicators

Market Presentation

Content that may have been delivered at public forums, such as conferences and events, or for client presentations.

Insights into tech buyer strategy planning and technology initiatives.


Taxonomy

Taxonomy that identifies industry terms and tracks, segments, and forecasts technology markets.

Helps tech suppliers identify opportunities and refine strategies by providing a comprehensive view of a technology marketplace.


Understand the competitive landscape

Improve competitive position with detailed insight into market share and competitive positioning.

IDC Market Glance

View of tech market landscapes that include competitive positioning, adjacent segments, and potential partner opportunities.

Helps technology suppliers assess market opportunities and identify where their organizations fit into the competitive landscape.


Market Share

Market size, regional allocations, platform split, and summaries of vendor shares for the recently completed period.

Helps technology suppliers analyze competitors and promote market leadership.


Technology Assessment

Analysis of an emerging or established technology.

Insight into the potential impact of emerging or established technologies on products and markets.


Vendor Profile

In-depth analysis of a single company, a group of companies, or a company division focused on a particular market.

Provides tech suppliers with insight into other companies’ product or service offerings, go-to-market strategies, business performance, market positioning, and future opportunities and challenges.


Track and react to evolving market trends

Stay on top of technology and industry developments to continually refine market strategies.

IDC Link & IDC Blink

IDC Links offer timely insight into important market trends and events in a short opinion piece.

IDC Blinks offer shorter written content, accompanied by a two-minute analyst audio opinion.

Helps tech suppliers adjust and refine business decisions based on IDC’s analysis of product and financial announcements, mergers and acquisitions, and other impactful events.


Market Note

Analysis of an industry event, new product or service, company announcement, development or fast breaking news.

Helps tech suppliers anticipate and plan for the business and market impacts of industry developments.


Market Perspective

Analysis of key market developments.

Provides tech suppliers with insight into key issues and topics, including:

  • Competitive environments
  • New business models
  • Partner and channel strategy
  • Innovation and market opportunity
  • Enterprise strategies
  • Regulation
  • Socioeconomics

Do you have more questions about what IDC can do for you?

IDC leadership

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Crawford Del Prete

President of IDC since February 2019. Prior to his current role, he served as IDC’s Chief Operating Officer.

Management team

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Matt Eastwood

SVP, WW Research

Matt Eastwood is Senior Vice President of IDC’s enterprise infrastructure, cloud, telecom, security, developers, channels and enabling technology research groups….

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Lars Goransson

Managing Director, IDC Canada & LATAM

Lars Goransson is responsible for IDC’s Canadian operation as Managing Director. IDC Canada’s product and services offerings provide the Canadian…

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Shunsuke Murahashi

Managing Director, IDC Japan

Shunsuke Murahashi was appointed Managing Director for IDC Japan in June 2022. Shunsuke has responsibilities for providing guidance and contributing…

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Bob Parker

SVP, WW Research

Bob Parker is a Senior Vice President responsible for several areas of research at IDC. He leads the global industry…

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Eric Prothero

Senior Vice President, Data & Analytics

Eric Prothero is IDC’s SVP of Data & Analytics and a member of IDC’s senior management team. He is responsible…

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Jonathan Share

Senior Vice President, Worldwide Custom Solutions

As Senior Vice President of Custom Solutions, Jonathan Share leads the IDC global business unit providing clients with influential content…

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Rick Villars

Group Vice President, Worldwide Research

Rick Villars is Group Vice President, Worldwide Research. As part of the management team, he is the chief analyst guiding…

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Meredith Whalen

Chief Research & Data Officer

As IDC’s Chief Research & Data Officer, Meredith Whalen sets the strategic vision for IDC’s global research and data solutions,…

Learn more about how IDC can help with your mission-critical priorities.

European Customer Success

Customer success is at the core of IDC's relationship with our customers.

IDC’s European Customer Success Team strives to gain deep understanding of our customers’ business and their mission-critical priorities with the ultimate goal of helping our clients to achieve their business objectives.

  • In practice, the support includes facilitating meaningful engagement with IDC analysts and helping clients derive value from IDC research.

  • The knowledgeable, highly experienced and friendly team delivers consistent experience with every interaction.

Meet the Team

Ashraaful Haque

Manager, Customer Success, Europe

I am a customer service manager at IDC Europe with over 10 years’ experience working with large and small vendors, end users, investment banks and consultancies. With a bachelors degree and master’s in marketing, my passion is helping client groups utilise services and promote content that helps them to make business decisions. In my spare time I am a fitness advocate with a keen interest in playing football and tennis and carry a passion for warm weather travel.

Jacqueline Karibo

Manager, Customer Success, Europe

I have over 10 years’ experience in customer success strategies and meeting client needs across variozus industries. Having worked with IDC’s major clients since 2017, I support clients across Europe using my language skills in Danish and French to provide a customised approach. When not being a champion of customer success at IDC, you can find me travelling to tropical destinations.

Paul Richards

Senior Customer Success Manager, Europe

I have 20 years’ experience in client services in the IT research and advisory service sector. My broad scope of understanding tech coverage helps to match key client issues and questions to IDC research coverage areas.

My study for BA Hon. in European languages (German) included six months living and working in Austria. Most recently my appreciation of a broad range of musical genres inspired me to start learning acoustic guitar.

Monsur Ahmed

Customer Success Manager, Europe

Monsur has a MBA in Human Resources that followed a bachelor’s degree in business management, but joined IDC to pursue his keen interest in technology and desire to work with technology vendors.

Previously Monsur worked in a client facing role at eBay with the buyer protection program and as a Customer Success Lead at City Transfers UK Ltd. His hobbies are collecting films and music and reading. He is interested in and follows UK and international politics and current affairs and has volunteered with his MP in the constituency and House of Commons.

Let IDC's European Customer Success Team help you