IDC helps you navigate the digital journey
Tapping into unrivalled market insights, IDC will help you identify new, attractive market segments, provide guidance on competitive strategies, aid your understanding of customer preferences, and support you through customer procurement processes.
IDC consultants are ready to help you answer the following transformational questions:
How to capitalize on new technology market opportunities
Market Assessment, Competitor Analysis, Customer Analysis
Strategy & Planning:
Market Entry Strategy, Growth Strategy
Lead Generation, Channel Development, Sales Enablement
Get closer to your customers through the power of content.
In a digital world awash with content it is vital that your marketing strategy is based on high impact thought leading content that guides your prospects and customers at every stage of the buyers’ journey. IDC develops Integrated Marketing Campaigns for leading IT Vendors that drives brand awareness, demand & lead generation and ultimately revenue using premium content assets and engagement techniques that are supported by objective fact based research. Thought leadership content and insights will engage your target audience and provide your buyer with relevant information to make an informed purchase decision. Our approach is to help you develop strategic integrated marketing campaigns which address the needs of technology buyers and influencers at each stage of their journey: Explore, Evaluate, Purchase, Expand, Renew, Advocate.
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