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IDC CEE Research

Create and execute a winning business strategy

IDC research helps you create and execute a winning business strategy. It provides you with fast and relevant intelligence on your markets, segments, competitors, customers and ecosystem. It helps you understand and track your market position. Our „glocal” market intelligence provides you with the insight you need for decisions on your future market and business development focus, competitive moves and efficient allocation of resources. With IDC research, you can spend less time on searching for market information and more on building the business. Less on evaluating and more on acting.



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IDC Approach

IDC employs a number of assets to provide managers and ICT vendors' business development, marketing, sales, and market intelligence departments with best-inclass services. With a team of over 70 analysts in Central and Eastern Europe (CEE) covering 16 countries, IDC can augment your market understanding. Our Glocal research model, which is IDC's research into both local and regional markets "on the ground," helps you understand the specifics of local country markets while feeling the global market's pulse. All this coupled with unparalleled research coverage and flexible research delivery formats to fit your needs.

Research coverage illustration

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Research Coverage

Our CEE research coverage ranges from individual segments and subsegments oftechnology markets, such as software and telecoms services, to cross-technologyemerging market segments such as cloud, security, and Internet of Things (IoT),encompassing a host of underlying technologies. Furthermore, in order to provide a360-degree, zoom-in, zoom-out view from all relevant angles of the IT market, IDCruns dedicated industry-specific vertical market research programs. With theexpanding IT universe, IT is becoming a core component of processes, products,services, and business models, and companies' technology needs, IT strategies,and agendas are being reformulated. IDC’s digital transformation and line-ofbusiness(LoB) IT research helps vendors navigate through this once-in-a-generationIT market transformation.

Delivery Formats Adjusted to Your Needs

Executive Advisory
and Custom Analysis

Get customized, fast-lane answers for executives and domain managers to make grounded business decisions. IDC provides tailored information, actionable recommendations, and direct analyst insight for your particular strategy, addressable market, competitive environment, and market focus — delivered as a workshop, written report, or data delivery.

Market Analysis

Stay on top of the ICT market with market intelligence reports and subscriptions covering trends, market drivers, disruptions, vendor strategies, buyer priorities, market shares, and forecasts. Built on IDC’s vendor research and user surveys, these reports and subscriptions provide comprehensive and detailed market analyses and sizing.

Market Data

Measure performance and plan actions and resources for the medium-term opportunity and beyond based on relevant information. Gain access to detailed data to track your market's size, dynamics, and structure by country, technology, industry vertical, user segment, and use case, both in established and emerging technology market segments.