target audience: TECH SUPPLIER  Publication date: Feb 2023 - Document type: Market Perspective - Doc  Document number: # AP49704922

Market Perspective: Healthtech DNBs in India and Opportunities for IT Providers


  • Sairam Balasubramani
  • Seng Keong Low
  • Daniel-Zoe Jimenez Loading


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The COVID-19 pandemic accelerated the development of healthtech by opening new opportunities and scope for growth. This report presents current opportunities for healthtech digital-native businesses (DNBs) and opportunities for technology vendors to help them reach their goal toward customer acquisition, path to resiliency, and public offering.

"Healthtech DNBs are growing rapidly, and partnerships are a win-win for DNBs and technology vendors in terms of having faster go-to-market (GTM) strategies and tapping into underserved markets. As the growth of DNBs progresses, the need for complex technology rises, leading to outsourcing of services from technology vendors," says Sairam Balasubramani, senior market analyst, IDC India.


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