target audience: TECH SUPPLIER  Publication date: Dec 2023 - Document type: Market Presentation - Doc  Document number: # AP49871523

Industry Buyers Handbook: Asia/Pacific Government 2023

By:  Ravikant Sharma Loading


  • 36 slides

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This IDC Presentation aims to help technology vendors understand the factors that drive buyers in the Asia/Pacific governments in their technology purchasing decisions. Vendors can use this handbook to:

  • Identify the current trend-specific technology focus of the buyer's organization
  • Align the company's proposition with the buyer's strategic priorities
  • Position the technology offering to respond to the buyer's business objectives
  • Develop a compelling narrative that resonates with the buyer's requirements

Technology vendor executives in areas, including marketing, sales, and product strategy, can leverage insights from this handbook to inform and formulate their approach with buyers in the Asia/Pacific government sector. The insights provided in this Handbook is largely based on IDC survey data, and it leverages senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.

"In the Asia/Pacific government industry, technology vendors must adapt, meet market demands, and cater to diverse needs for success. They should not only offer technology solutions but also provide strategic guidance to government organizations, helping build resilient tech architectures for the future. Understanding industry priorities and challenges is crucial for forming long-term partnerships," said Ravi Kant Sharma, senior research manager, IDC Government Insights.


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